Agentforce pricing is the question that lands on your desk the week your sales lead wants AI for the team. Four meters at once: $125 per user per month for the add-on, $2 per conversation, $500 per 100,000 Flex Credits, plus $5 and $50 per-user licences at the entry level. Then your account executive mentions Data Cloud, a Service Cloud edition upgrade and a Max Edition from $550 per user. This article puts every published Agentforce price in one place, as of October 2026, works out what a sales team of 25 really pays per month, and shows how Superkind’s ready-made AI team for sales does the same work from EUR 50 per month for the whole company.
Key takeaways
Four pricing models in parallel: Flex Credits ($500 per 100k, 20 credits per action), Conversations ($2 each), per-user licences ($5-$550 per user per month) and a Max Edition that bundles credits in. You pick one consumption model per org and cannot mix Flex Credits with Conversations1.
Data Cloud and implementation come on top: third-party analyses put Data Cloud at roughly $30,000-$175,000 per year, implementation and partner work at another $50,000-$150,000 in year one, and most quotes assume Service or Sales Cloud Enterprise as the base78.
Get a ready-made AI team instead: Superkind comes with a sales team (Lead Qualifier, Pipeline Reviewer, Report Builder, CRM Hygiene Officer) that runs automatically in Slack, Teams, Outlook and the web app. Start for free with unlimited users, or build your own.
Keep control, keep data in Europe: Superkind is hosted in Europe, GDPR compliant, aligned with the EU AI Act, no training on your data, with 1,500+ integrations including HubSpot, SharePoint, Excel, DATEV and Pipedrive.
Your AI team for sales
What is Agentforce pricing?
Agentforce pricing is the mix of per-user licences, usage-based Flex Credits and per-conversation fees Salesforce charges companies for its agentic AI platform on top of their existing Salesforce edition. It covers four meters: a Flex Credits pool for actions and prompts at $500 per 100,000 credits, a Conversations meter at $2 per customer-facing conversation, per-user add-ons from $125 to $150 per user per month, and a Max Edition from $550 per user per month that bundles 2.75 million Flex Credits per org per year1. Every paid option sits on top of a qualifying Service, Sales or Industries Cloud edition, and most buyers also need Data Cloud to make Agentforce useful beyond simple chat. One example of a different model is Superkind: a ready-made AI team priced per company with unlimited users, hosted in Europe, that does sales tasks across HubSpot, Outlook, Teams and Slack through 1,500+ integrations.
How it works with Superkind: your AI team for sales
Agentforce is built around Salesforce. If your sales team already lives in HubSpot, Pipedrive or a mix of CRM and spreadsheets, there is a simpler route. Superkind is the AI employee for your sales team: your reps and sales lead write to Superkind in Outlook, Microsoft Teams, Slack or the Superkind web app like you would to a colleague, and it does the task in your programs through 1,500+ integrations such as HubSpot, Pipedrive, SharePoint, Excel, DATEV and LinkedIn Sales Navigator. Superkind is hosted in Europe, GDPR compliant, aligned with the EU AI Act and never trains models on your data. It is priced per company, not per seat.
You do not start from scratch: Superkind comes with ready-made AI employees for sales teams. They run on their own in the background and you decide where they ask you first. Use them right away, adapt them, or build your own.
Lead Qualifier
AI employee for lead qualification
Every new inbound lead sits in the inbox until someone has time. The Lead Qualifier picks up every new web form and reply on its own, enriches the contact from LinkedIn and the company website, checks fit against your ideal customer profile and writes a short brief to HubSpot. Only leads over your deal-size threshold wait for your OK before the first email goes out.
+ 1,700 morePipeline Reviewer
AI employee for pipeline reviews
On Monday morning your sales lead wants to know what moved and what is stuck. Every Monday at 7:00 the Pipeline Reviewer runs through the open deals in HubSpot, checks last activity and close date, posts the five deals that need a nudge in Teams and tags the owner. It runs on its own, no approval needed.
+ 1,700 more
Report Builder
AI employee for weekly reports
Every Friday the weekly sales report takes an hour from your sales lead. The Report Builder pulls the numbers from HubSpot and the targets from an Excel sheet in SharePoint, writes a short commentary in your tone and posts the report in Slack. Your sales lead reads it with coffee, no copying around.
+ 1,700 more
CRM Hygiene Officer
AI employee for CRM data quality
Dirty CRM data kills reports. Every night the CRM Hygiene Officer runs through new and changed records in HubSpot, finds duplicates, fills in missing fields from email signatures and the company website, and merges the obvious matches. Only merges where it is not sure wait for you in the Superkind app in the morning.
+ 1,700 moreEvery night at 02:00: dedupe and enrich new HubSpot contacts and deals, flag anything you are not sure about.
Reasoning ⌄Last night: 112 contacts checked, 14 duplicates merged, 23 missing phone and job fields filled from signatures. 3 cases need your OK.
Runs automatically · only unclear merges wait for your OK
Every employee is ready to use right away. Or build your own on the platform.
Safe by default
Superkind is hosted and processed in Europe, GDPR compliant, aligned with the EU AI Act and does not train models on your data. The AI models come from OpenAI, Anthropic, Mistral and Google, all processed in Europe. A data processing agreement is available through the Trust Center at trust.superkind.ai. For sales, that means customer names, pipeline figures and pricing stay in your Europe-hosted setup.
- Hosted and processed in Europe
- GDPR compliant
- Aligned with the EU AI Act
- No training on your data
- DPA through the Trust Center
Send Superkind your first sales task
Start for free in Outlook, Teams or Slack. No Salesforce licence needed.
From the first task to your own app
With Superkind, the price grows with the work, not with the number of licences. Four stages, on the sales example:
- 1
Ready in minutes
Sign up for free at app.superkind.ai with up to EUR 150 in credits, send the first lead qualification in Outlook, Teams or Slack and watch it get done. No reseller, no onboarding project.
- 2
Tasks become routines
What you explain once keeps running. Lead qualification on every new webform reply, the Monday pipeline review, the Friday report. You decide which steps wait for approval, such as the first email to a named account over EUR 25,000.
- 3
Learns from day one
Every task makes Superkind smarter. Your ICP, your tone, your deal thresholds, your discount rules end up in your Company Brain, and that knowledge stays in the team even when a rep leaves.
- 4
Your own app, without starting over
When sales gets more complex, you don’t start over. Build custom solutions, apps and integrations on the Superkind platform, on top of what Superkind already knows about your pipeline, for example your own quote app or named-account workbench. Your Super App. Built yourself or with us. It all belongs to you.
How Agentforce pricing works
Salesforce sells Agentforce in layers. Each layer has its own meter, and most companies end up paying for two or three of them at once.
- Base Salesforce edition - Service Cloud, Sales Cloud or Industries Cloud, typically Enterprise or Unlimited. Agentforce sits on top. Service Cloud Professional is not enough for the add-ons, so an edition upgrade is often the first hidden line8.
- Salesforce Foundations - $0 and includes Agentforce Builder, Prompt Builder, Agent Script, Agentforce Coworker and Agentforce Vibes. Useful to try things out, but running an agent in production needs a consumption model behind it1.
- Flex Credits - the usage pool for actions, prompts, translations and voice actions. $500 per 100,000 credits ($0.005 per credit). A standard Agentforce action costs 20 credits (~$0.10), a Voice action 30 credits (~$0.15). Fungible across actions, prompts and translations1.
- Conversations - the alternative meter for customer-facing agents and the Digital Wallet: $2 per conversation. You cannot mix Flex Credits and Conversations in the same org, you commit to one at contract signature1.
- Per-user licences - $5 for the Agentforce User License, $50 for the Agentforce Coworker User License, $125 for Sales, Service, Field Service and Operations add-ons, $150 for Industries and from $550 for Max Edition1.
- Data Cloud - the layer that makes Agentforce useful on your real data. Third-party guides quote tiered plans from about $30,000 to over $175,000 per year, depending on profiles and features8.
The 4 Agentforce pricing models
This table lists every Agentforce option with a published price, with Superkind in the first row for comparison. Agentforce rates are from the Salesforce Agentforce pricing page (October 2026); Superkind rates are from Superkind’s public pricing (as of October 2026). Prices excl. VAT, Agentforce in USD unless noted.
| Option | Price | Billing unit | What you get |
|---|---|---|---|
| Superkind (for comparison) | Free: EUR 0 with a one-off up to EUR 150 in credits Business: from EUR 50 / month (25,000 credits), EUR 100 for 50,000 credits Enterprise: custom price | Per company, unlimited users, cancel monthly | An AI employee in Outlook, Teams, Slack and the web app that does sales tasks in your programs through 1,500+ integrations (HubSpot, Pipedrive, SharePoint, Excel, DATEV ...), with approval, hosted in Europe |
| Salesforce Foundations | $0 | With a qualifying Salesforce edition | Agentforce Builder, Prompt Builder, Agent Script, Coworker and Vibes; no agents in production without a consumption model1 |
| Agentforce Flex Credits | $500 per 100,000 credits ($0.005 / credit) | Per credit; 20 credits per action, 30 per voice action | Pool for employee and customer agents, Agentforce Voice, Digital Wallet and Slackbot; unused credits do not roll over1 |
| Agentforce Conversations | $2 per conversation | Per conversation | Customer-facing agents and Digital Wallet; cannot be combined with Flex Credits in the same org1 |
| Agentforce User License | $5 / user | Per user per month | Limited CRM objects and metered usage; still needs Flex Credits behind it1 |
| Agentforce Coworker User License | $50 / user | Per user per month | Coworker searches and 30 MB of indexing per user per month1 |
| Agentforce add-on (Sales, Service, Field Service, Operations) | $125 / user | Per user per month, on top of the base edition | Unmetered employee agent usage inside the add-on scope, prebuilt agents, analytics1 |
| Agentforce Industries add-on | $150 / user | Per user per month, on top of the Industries base edition | Unmetered employee agent usage, industry-specific AI, Sales/Service add-on content1 |
| Agentforce Max Edition | from $550 / user | Per user per month | Agentforce add-on plus 2.75 million Flex Credits per org per year1 |
Two commitments decide the whole budget: which consumption model you pick (Flex Credits or Conversations) and which per-user layer sits above it. Salesforce says Flex Credits and Conversations cannot be used in the same org, and Max Edition is the only listing with an annual credit allowance built in1.
Examples: what teams pay for Agentforce
Five realistic set-ups. All figures below are calculated from the published Salesforce rates, excl. VAT and excl. the underlying Salesforce edition unless stated. We use the dollar list prices on the Agentforce pricing page.
1. The whole sales team runs on Superkind
Tim’s sales team of 25 people writes to Superkind in Outlook, Teams and Slack. Superkind qualifies leads in HubSpot, posts the Monday pipeline review in Teams, builds the Friday report in Slack and keeps the CRM clean overnight. As of October 2026 you start for free with a one-off up to EUR 150 in credits; Business costs from EUR 50 per month for the whole company with unlimited users, and EUR 100 covers up to 1,000 tasks or 5,000 questions.
2. Agentforce add-on for the sales team only
Ten sales reps on the Service and Sales Cloud Agentforce add-on: 10 x $125 = $1,250 per user per month, so $15,000 per year, on top of the base Sales Cloud edition each one already has1. Agents the reps run against their own records are unmetered; agents run on behalf of unlicensed colleagues or customer-facing use consume Flex Credits.
3. A customer-facing deflection agent on the Conversations meter
A B2B retailer deflects support questions on its website with an Agentforce customer agent. At 4,000 handled conversations a month on the Conversations meter: 4,000 x $2 = $8,000 per month, so $96,000 per year1. The retailer cannot also use Flex Credits in the same org, so an internal sales agent would need a separate meter or a separate org.
4. An employee agent on Flex Credits
A mid-market company runs an internal sales assistant for 25 reps, averaging 10 actions per rep per day. At 20 business days: 25 x 10 x 20 = 5,000 actions a month, which at 20 Flex Credits each is 100,000 credits, or $500 per month at the list rate, so $6,000 per year1. Voice actions at 30 credits each would be 50% more.
5. Max Edition for a 25-person sales team
Max Edition starts at $550 per user per month and includes 2.75 million Flex Credits per org per year1. For 25 users: 25 x $550 = $13,750 per month, so $165,000 per year, before Data Cloud and base editions. The 2.75 million credits cover about 137,500 standard actions per year across the whole org.
A sales team of 25: Agentforce vs. Superkind
Plain arithmetic for a sales team of 25 people that runs about 1,000 customer-facing conversations per month on top of internal use. All figures per month, excl. VAT. Agentforce in USD, Superkind in EUR. Base Salesforce editions and Data Cloud are not included in these numbers; see the hidden-cost section below.
| Set-up | Per month | Per year |
|---|---|---|
| Superkind Business (whole company, unlimited users, EU) | EUR 50-200 (more credits if more work) | EUR 600-2,400 |
| Agentforce add-on (Sales), 25 reps | 25 x $125 = $3,125 | $37,500 |
| Agentforce Conversations, 1,000 conv/month | 1,000 x $2 = $2,000 | $24,000 |
| Add-on + Conversations combined | $3,125 + $2,000 = $5,125 | $61,500 |
| Max Edition, 25 reps (incl. 2.75M credits/org/year) | 25 x $550 = $13,750 | $165,000 |
| Entry mix: 25 x $5 User License + Flex Credits for 100k/month | $125 + $500 = $625 | $7,500 |
The two products buy different things. An Agentforce licence gives one rep agentic AI inside Salesforce, tied to that record scope. Superkind credits pay for questions and tasks done in your programs across the team, for any number of people; EUR 100 covers up to 1,000 tasks or 5,000 questions7. Many teams use both: Agentforce for tasks that live entirely in Salesforce, Superkind for work that crosses Outlook, Teams, Slack, HubSpot, spreadsheets and the inbox.
Hidden costs of Agentforce
The table above only covers the Agentforce meters. The Salesforce page itself is clear that the full price needs a quote1. Four items that regularly show up on partner invoices:
- Data Cloud - Agentforce is designed to be grounded in Data Cloud. Third-party analyses cite tiered plans from roughly $30,000-$50,000 for smaller mid-market use up to $175,000+ per year for Premium, with unified profiles, segmentation and vector search8. Confirm the tier you need with Salesforce before you sign.
- Edition upgrade - the Agentforce add-ons assume Service or Sales Cloud Enterprise or Unlimited. If you are on Service Cloud Professional today, Agentforce will not run as advertised until you upgrade8.
- Implementation and partner work - setting up prompts, actions and knowledge bases takes work. Partner quotes cited in the market run from $2,000-$6,000 per agent for setup and training and $50,000-$150,000 in year one for a mid-market programme7.
- EU Operating Zone - Hyperforce stores your data in the Salesforce region of your org when the service is available there, but the dedicated EU Operating Zone with EU-based support is a separate paid add-on. Verify which of your Agentforce services sit inside that zone with Salesforce45.
Data protection and EU hosting
Pipeline figures, named-account notes and customer emails are personal and confidential data, so whichever tool you pay for, check where it is processed, whether it is used for training and that a DPA is in place. Salesforce says Agentforce reached Second-Level Compliance under the EU Cloud Code of Conduct in March 20263, and the EU Operating Zone is available as a paid add-on45.
What Superkind costs
As of October 2026. Prices excl. VAT, for the whole company with unlimited users.
- Free - EUR 0 with a one-off up to EUR 150 in credits to start. No credit card, no sales call, every feature and every connection, in Slack, Teams, email and the app.
- Business - from EUR 50 per month for 25,000 credits. EUR 100 for 50,000 credits is the popular step, then EUR 200 and EUR 500. No price per seat, unused credits carry over one month, top up when needed, custom apps included, cancel monthly.
- Enterprise - custom price for your volume, dedicated support with SLA, SSO/SCIM and audit log, a DPA and help with the security review, payment by invoice.
- What credits buy - a question uses 10-50 credits, a task 50-500 credits and a run of your own agent 1,000-5,000 credits. EUR 100 covers up to 1,000 tasks or 5,000 questions.
When Agentforce is worth it, and when it is not
Agentforce is a real product with a serious engineering team behind it. The question is fit. These are the cases where it pays off, and where it does not.
- Good fit - you are already on Service or Sales Cloud Enterprise or Unlimited, you run a serious Data Cloud programme, your workflows live entirely inside Salesforce and you have a partner team that can set up agents, prompts and governance.
- Poor fit - your CRM is HubSpot, Pipedrive or a mix with spreadsheets, your sales team does not spend the day in Salesforce, you do not want a paid Data Cloud tier, you need price per company rather than per seat, or you need EU residency and the data processing agreement in place from day one.
- Mixed - you are on Service Cloud and want to try agents on one narrow use case. The Agentforce Flex Credits pay-as-you-go path plus Foundations is the cheapest entry, as long as you confirm the edition you have qualifies1.
If any of the poor-fit lines ring true, start Superkind in parallel with up to EUR 150 in credits on one real task, such as qualifying inbound leads or the Friday revenue report. Compare the Superkind result with your Salesforce quote before you commit. See also our sister guides, Agentforce alternatives and Agentforce vs. Copilot Studio.
How to start
You can decide this in one afternoon. Three steps:
Your 3-step check
- Test an AI employee on one real sales task - start Superkind for free at app.superkind.ai with up to EUR 150 in credits and send one real task by email, Teams or Slack, such as qualifying today’s inbound leads in HubSpot or drafting the Monday pipeline review.
- Get the full Agentforce quote - ask your Salesforce AE for the quote including base edition, Agentforce add-on, Flex Credits or Conversations, Data Cloud tier, EU Operating Zone and implementation, for year one and year two.
- Compare on the same task - put the Superkind result next to the Agentforce quote on one week of real sales work, not on a feature list. Pick the one that wins on the actual output.
Conclusion
Agentforce has four public meters: Flex Credits at $500 per 100,000 and 20 credits per action, Conversations at $2 each, per-user licences from $5 to $550 and Max Edition from $550 per user per month with 2.75 million credits per org per year. For a sales team of 25 reps, the add-on alone is $3,125 per month, Max Edition starts at $13,750 per month, and Data Cloud, implementation and edition upgrades come on top. Agentforce fits companies that already live in Service or Sales Cloud Enterprise. For sales teams in HubSpot, Pipedrive or a mixed stack, Superkind costs EUR 0 to start and from EUR 50 per month for the whole company with unlimited users, works through 1,500+ integrations such as HubSpot, SharePoint, Excel and DATEV and is hosted in Europe (as of October 2026). Send Superkind one real sales task this week and put the result next to your Agentforce quote.
Frequently Asked Questions
As of October 2026, Salesforce lists the Agentforce add-ons for Sales, Service, Field Service and Operations at $125 per user per month, Agentforce Industries at $150, Agentforce Max Edition from $550 per user per month (includes 2.75 million Flex Credits per org per year), the Agentforce User License at $5 per user per month and the Agentforce Coworker User License at $50 per user per month. Every per-user figure is on top of an underlying Salesforce edition, and most sit at the top of Service or Sales Cloud Enterprise or Unlimited.
Flex Credits are Salesforce’s usage currency. On the public pricing page they cost $500 per 100,000 credits (EUR 500 in the EUR rate card), a standard Agentforce action costs 20 credits (about $0.10) and an Agentforce Voice action costs 30 credits (about $0.15). Flex Credits are fungible across actions, prompts, translations and voice actions, and unused credits do not roll over to the next subscription term.
Salesforce lists the Conversations meter at $2 per conversation (EUR 2 in the EUR rate card) for customer-facing agents and the Digital Wallet. It is sold as a separate consumption model from Flex Credits, and the two cannot be used in the same org, so you commit to one at contract signature.
Salesforce says Agentforce reached Second-Level Compliance under the EU Cloud Code of Conduct in March 2026 and runs on Hyperforce, with customer data stored in the region of your org where the service is available. The dedicated EU Operating Zone is a separate paid add-on for extra residency and in-region support. Clarify which of your Agentforce services sit inside that zone with Salesforce. Superkind is hosted and processed in Europe, GDPR compliant, aligned with the EU AI Act, never trains models on your data and provides the DPA through the Trust Center at trust.superkind.ai.
Superkind has public prices, as of October 2026. Free costs EUR 0 with a one-off up to EUR 150 in credits, no credit card. Business starts at EUR 50 per month for 25,000 credits (EUR 100 for 50,000 credits is the popular step, then EUR 200 and EUR 500) for the whole company with unlimited users, so there is no price per seat; unused credits carry over one month and you can cancel monthly. A question uses 10-50 credits, a task 50-500 and a run of your own agent 1,000-5,000, so EUR 100 covers up to 1,000 tasks or 5,000 questions. Enterprise has a custom price, and all prices are excl. VAT. Superkind credits are not the same as Salesforce Flex Credits.
Three big ones: the Data Cloud subscription Agentforce needs to work beyond trivial use cases (third-party guides cite ranges from about $30,000 to over $175,000 per year), the implementation itself (partner quotes around $2,000-$6,000 per agent plus data cleanup and knowledge-base work) and an edition upgrade on Service or Sales Cloud when you start below Enterprise. Add Prompt Builder work and model training time. Always ask Salesforce for the full year-one quote including Data Cloud.
Yes, for example with Superkind. Your sales team writes to Superkind in Outlook, Microsoft Teams, Slack or the web app, and it does the task across your CRM, your inbox and your spreadsheets through 1,500+ integrations such as HubSpot, SharePoint, Excel, DATEV, lexoffice and Pipedrive, with AI models from OpenAI, Anthropic, Mistral and Google, processed in Europe. Superkind asks for approval on the steps you choose. The Business plan covers the whole company with unlimited users from EUR 50 per month, and you can start for free at app.superkind.ai.
Sources
- Salesforce - Agentforce Pricing (Flex Credits, Conversations, Max Edition, per-user licences)
- Salesforce - Agentforce overview and Einstein Trust Layer
- Salesforce Newsroom - Agentforce achieves EU Cloud Code of Conduct Second-Level Compliance (March 2026)
- Salesforce - Hyperforce public cloud infrastructure and EU Operating Zone
- Salesforce - EU Operating Zone data sheet (paid add-on for EU residency and support)
- Salesforce - Agentforce consumption pricing expansion (Flex Credits and Conversations)
- eesel.ai - Salesforce Agentforce pricing breakdown 2026 (third-party analysis)
- Redress Compliance - Salesforce Data Cloud dependency and licensing cost ranges
- Jitendra Zaa - Agentforce Flex Credits complete guide 2026
- EU AI Act - Regulation (EU) 2024/1689, implementation timeline
Send Superkind your first sales task.
Start for free in Outlook, Teams or Slack, without a Salesforce licence for every rep. Or see in 30 minutes how it runs on your pipeline.