Hire your AI sales rep.
Researches and qualifies leads, keeps your CRM clean, and sends follow-ups on time, right inside HubSpot, Salesforce, or Microsoft 365. The first workflows run productively after 2 weeks. No mass outbound: your team keeps every customer conversation.
Talk to an expertWhat does your AI sales rep get done in a normal working day?
Overnight leads
Reviews every enquiry that arrived overnight, researches the company, and sorts it by fit before your team logs in.
Meeting preparation
Builds a short brief for each of today’s appointments: company profile, history with you, open items, likely questions.
CRM hygiene
Logs calls and emails, updates contacts and deal stages, and removes duplicates before they spread.
Follow-ups
Drafts the follow-ups that are due today: after meetings, after quotes, after a trade fair contact went quiet.
Quote tracking
Checks which open quotes have passed their reminder date and prepares a polite check-in for each one.
Pipeline summary
Posts a short summary to your sales team: new qualified leads, deals that moved, deals that went quiet.
The admin around the deal runs by itself. Your team sells.
Your AI employee keeps every lead and every deal moving
- Every enquiry researched and qualified within the hour
- CRM records current without anyone typing them in
- No follow-up forgotten because the week got busy
What does the same sales week look like with and without an AI employee?
Today
- Enquiries sit in a shared inbox until someone finds time to look
- The CRM is updated on Friday afternoon, if at all
- Follow-ups depend on who remembers what they promised
- Meeting prep happens in the car park, five minutes before
- Open quotes go quiet and nobody notices for weeks
With your AI sales rep
- Every enquiry is researched, qualified, and assigned the same morning
- Contacts, activities, and stages are current at all times
- Every promised follow-up is drafted and due on the right day
- A short brief is ready before every appointment
- Overdue quotes are surfaced with a check-in ready to send
Your AI sales rep is built with your company knowledge: your ideal customer profile, your product range, your pricing logic, your CRM fields, your tone of voice. It works the way your sales team actually works, not the way a generic tool assumes.
- Qualifies leads against your own ICP and territory rules
- Writes into your CRM fields in HubSpot or Salesforce, not into a parallel tool
- Drafts follow-ups in your tone, your rep approves and sends
- Documents every research step and every CRM change
What could your AI sales rep take over from day one? Every sales team works differently, so these are examples.
Lead Research
Collects company size, industry, locations, and public buying signals for every new enquiry.
Lead Qualification
Scores incoming leads against your ideal customer profile and routes them to the right rep.
CRM Hygiene
Keeps contacts, companies, and deal stages current in HubSpot or Salesforce instead of letting the CRM rot.
Activity Logging
Writes calls, Outlook emails, and meeting outcomes into the CRM without anyone retyping them.
Duplicate Cleanup
Finds and merges duplicate contacts and accounts before your reporting breaks.
Follow-up Reminders
Tracks every promise made in a conversation and drafts the follow-up when it is due.
Meeting Briefs
Prepares a one-page dossier before each appointment: history, open items, likely questions.
Quote Tracking
Watches open quotes and prepares a polite check-in when a deadline passes without a reply.
Trade Fair Follow-up
Turns scanned badges and business cards into clean CRM records with a personal first reply.
Account Monitoring
Flags public changes at your accounts: new sites, new management, expansion news.
Handover Notes
Summarises an account for a colleague when someone is on holiday or leaves the team.
Pipeline Reporting
Delivers an honest daily view of what moved, what stalled, and what needs a decision.
And many more. We build AI employees for whatever your sales team needs.
Frequently asked questions
Everything you need to know about your AI sales rep.
It takes over the inside-sales routine. In practice that means researching and qualifying incoming leads, keeping contacts, activities, and deal stages current in your CRM, sending follow-ups on time, preparing company briefs before meetings, and tracking open quotes. It does not run mass outbound campaigns. It frees your existing sales team from admin work so there is more time for conversations.
No, selling stays with your team. The AI employee handles the preparation and the paperwork around the conversation: research, CRM entries, reminders, meeting briefs, quote tracking. Every message to a customer goes out only after a rep approves it. The customer relationship stays with you. Your reps spend their day talking to customers instead of typing into forms.
Yes. Superkind connects to your existing stack as one integration layer: HubSpot, Salesforce, or Microsoft Dynamics, plus Microsoft 365 or Google Workspace, the Outlook calendar, your ERP, and public web research. The AI sales rep works inside the tools your team already uses. No new platform, no data migration, no second system to maintain.
The AI sales rep only works with data you are already allowed to process: your own CRM records, inbound enquiries, and publicly available company information. Every research step and every CRM change is logged. Deletion and objection requests are applied across all connected systems. We sign a GDPR data processing agreement, and hosting stays in the EU.
The first workflows typically go live within 2 weeks. We usually start with lead qualification and CRM hygiene, because the rules there are clearest. Meeting prep and quote follow-up come next, once the team trusts the output. You do not need a dedicated IT resource for it, only one contact person from the sales team.
Considerably less than a hire. For comparison: a full-time inside-sales role costs an employer €55,000 to €75,000 a year depending on the region, and CRM licences add another €25 to €100 per user per month. Superkind costs a fraction of a full-time hire and is priced per use case. The price scales with lead volume, not with headcount.