Dust pricing is clear on the page: Free at EUR 0, Pro at EUR 24 per seat per month billed yearly (or EUR 30 monthly), Max at EUR 120 per seat per month yearly, and Enterprise on request1. The question that catches most teams out is the seat line. Twenty people on Pro yearly is EUR 480 a month; twenty on Max yearly is EUR 2,400. Add the person who only drops in once a week and the one who never logs in, and the sticker keeps ticking. This article puts every public Dust price in one place as of October 2026, works out what a team of 20 and a team of 50 actually pay, and compares it with Superkind’s per-company model for unlimited users. The companion piece on where to look if Pro feels too narrow is GDPR-compliant Dust alternatives for teams in Germany and the EU; here we stay on the money. See too how the Superkind AI team for cross-functional work runs the same jobs without a per-seat line.
Key takeaways
Four paths: Free (EUR 0, 500 lifetime credits), Pro (EUR 24 per seat per month yearly or EUR 30 monthly, 8,000 credits per seat per month), Max (EUR 120 per seat per month yearly or EUR 150 monthly, 40,000 credits per seat per month) and Enterprise (custom, workspace-pooled credits). As of October 20261.
Per seat, up to 100 people: Business plans are priced per seat; every active colleague is a seat. Credits do not roll over month to month and reset at the end of each billing period1. Workspace-pooled credits start at Enterprise.
EU data residency on both plans: Dust is a French company and lists SOC 2 Type II and EU data residency on both Business and Enterprise, plus single-tenant deployment on Enterprise2. Ask for the DPA and sub-processor list before production use.
Get a ready-made AI team: Superkind comes with an AI team for cross-functional work (Research Assistant, Inbox Triage, Finance Report Writer, Onboarding Helper) that runs automatically in Outlook, Teams, Slack and the web app, through 1,500+ integrations such as HubSpot, SharePoint, Excel and Personio. Start free with unlimited users, or build your own.
Keep control, keep data in Europe: Superkind is a sovereign European choice too: hosted and processed in Europe, GDPR compliant, EU AI Act aligned, no training on your data, with models from OpenAI, Anthropic, Mistral and Google processed in Europe (no lock-in to one model vendor).
Your AI team for cross-functional work
What is Dust pricing?
Dust pricing is the per-seat, credit-based model that Dust (a Paris-based French company) uses to charge for its AI platform: a Free seat type with 500 lifetime credits, a Business plan for up to 100 people with Pro at EUR 24 per seat per month yearly (EUR 30 monthly, 8,000 credits per seat per month) and Max at EUR 120 per seat per month yearly (EUR 150 monthly, 40,000 credits per seat per month), and an Enterprise plan with volume pricing, workspace-pooled credits and a single-tenant deployment on request12. One example of a per-company alternative is Superkind: a sovereign European AI team that works in Outlook, Teams, Slack and the web app, hosted in Europe, with 1,500+ integrations and public prices starting at EUR 0 and from EUR 50 per month for the whole company with unlimited users (as of October 2026)5.
How it works with Superkind: your AI team for cross-functional work
Superkind is the AI employee for your team: you write to Superkind by email (Outlook or Gmail), in Microsoft Teams, in Slack or in the Superkind web app, like you would to a colleague, and Superkind does the task in your programs. Hosted in Europe, GDPR compliant, with 1,500+ integrations into the systems a team of five to a hundred-and-twenty actually runs: HubSpot, SharePoint, Excel, Personio, Outlook, Teams, Slack and more. Priced per company with unlimited users, not per seat.
With Superkind you don't start from zero: it comes with ready-made AI employees for the everyday work that most teams try to solve with Dust. They run on their own in Outlook, Teams, Slack and the Superkind web app, and you decide where they ask you first. Use them right away, adapt them, or build your own.
Research Assistant
AI employee for research and RFPs
A procurement question lands in Teams: how did we price the Munich contract last year, and who owned it? The Research Assistant reads SharePoint, the HubSpot account notes and the Excel pricing file, writes a one-pager with the numbers and the two decisive clauses, and posts it in the Procurement channel. No one spends an afternoon in three tools anymore. Only answers that quote external parties wait for your OK.
+ 1,700 moreInbox Triage
AI employee for shared operations inboxes
ops@ and procurement@ fill up overnight with 40 new emails. The Inbox Triage reads every one, sorts them into the right Teams channel, matches them to the HubSpot account and drafts the reply. Standard answers (price list, delivery slot, contact handover) go out on their own; everything else lands with the right colleague for a quick OK.
+ 1,700 moreFinance Report Writer
AI employee for finance reporting
Every Monday at 07:00 the Finance Report Writer reads the open-invoices view, the sales pipeline in HubSpot and the Excel cash-flow sheet, builds the one-page Monday report in the finance tone the CFO reads, and posts it in the Finance channel in Teams. No one copies numbers on a Sunday evening anymore. Numbers over the limit wait for the CFO's OK before anything goes to the board.
+ 1,700 moreOnboarding Helper
AI employee for HR and IT onboarding
Personio marks a new hire as signed. The Onboarding Helper opens the first-day checklist in SharePoint, requests the laptop and the SIM, creates the Outlook and Teams account, books the welcome slot with the hiring manager and posts a short intro in the team's Slack channel. The hire walks in on day one with everything ready. Access to tools above a limit waits for IT's OK.
+ 1,700 more
Every employee is ready to use right away. Or build your own on the platform.
Safe by default
Customer records in HubSpot, the pricing sheet in SharePoint and the Monday finance report all stay in Europe. Superkind is a sovereign European choice: never trains on your data, uses models from OpenAI, Anthropic, Mistral and Google processed in Europe, and you decide which step needs approval before anything goes out.
- Hosted and processed in Europe
- GDPR compliant
- Aligned with the EU AI Act
- No training on your data
- DPA through the Trust Center
How Dust pricing works
Dust sells one product (the Dust platform) in four tiers and charges every model run against a credit pot that is attached to a seat. The published numbers from its own pricing page, as of October 20261:
- Free - EUR 0. 500 credits, lifetime. Described as best for occasional users or people trying Dust. No monthly reset.
- Pro - EUR 24 per seat per month billed yearly, or EUR 30 per seat per month billed monthly. 8,000 credits per seat per month. Up to 3 connectors, 5 remote MCP servers, 5 Spaces and Standard Frames.
- Max - EUR 120 per seat per month billed yearly, or EUR 150 per seat per month billed monthly. 40,000 credits per seat per month. Same connector set as Pro.
- Enterprise - custom price, billed annually. Unlimited connectors and MCP servers, workspace-pooled credits, volume pricing, SCIM, audit logs, custom retention, a dedicated CSM, priority support, SLA, MSA and DPA, white-labelled Frames, and single-tenant deployment.
Pricing is based on credits consumed per run, with a published programmatic rate of USD 0.01 per credit on Business plans. Unused credits do not roll over month to month1. Yearly billing saves about 20 percent against monthly. Workspace-pooled credits (unused credits from one seat covering another) are a Max feature with admin opt-in on Business and the default on Enterprise.
Dust plans compared
As of October 2026. Dust prices in EUR per seat per month, from the Dust pricing page1. Superkind: its own published prices in EUR per company with unlimited users5. All prices exclude VAT.
| Plan | Price | Hosting / Data protection | What you get |
|---|---|---|---|
| Superkind (for comparison) | Free: EUR 0 with a one-off up to EUR 150 in credits Business: from EUR 50 / month (25,000 credits), EUR 100 for 50,000 credits Enterprise: custom price | EU hosted, GDPR, EU AI Act, DPA, no training, models from OpenAI, Anthropic, Mistral and Google processed in Europe | An AI employee for the whole company in Outlook, Teams, Slack and the web app, 1,500+ integrations (HubSpot, SharePoint, Excel, Personio ...), unlimited users, no per-seat line |
| Dust Free | EUR 0 | French company (Paris); EU data residency; SOC 2 Type II2 | 500 lifetime credits, best for trying Dust1 |
| Dust Pro | EUR 24 / seat / month (yearly) or EUR 30 (monthly) | Same as above | 8,000 credits per seat per month, up to 3 connectors, 5 MCP servers, 5 Spaces, Standard Frames1 |
| Dust Max | EUR 120 / seat / month (yearly) or EUR 150 (monthly) | Same as above | 40,000 credits per seat per month, same connector set, workspace overage opt-in1 |
| Dust Enterprise | Custom (billed annually) | EU data residency, single-tenant option, SCIM, audit log, DPA2 | Unlimited connectors and MCP servers, workspace-pooled credits, volume pricing, dedicated CSM, SLA1 |
The sticker on Pro is the easy part. The harder question is seat count. Business plans are priced per seat up to 100 people, and credits do not roll over, so an idle seat still costs EUR 24 a month and wastes its 8,000 credits every month. Workspace-pooled credits (the idle seat covering the busy one) start at Enterprise1.
Dust for a team of 20 and 50 users
Plain arithmetic on the list prices in this article, per month, excl. VAT. Dust is per seat; Superkind is per company with unlimited users15.
| Set-up | 20 users | 50 users |
|---|---|---|
| Superkind Business (whole company, unlimited users) | EUR 50 to 100 per month | EUR 100 to 200 per month (more credits if more work) |
| Dust Pro, yearly | EUR 480 per month (20 x EUR 24) | EUR 1,200 per month (50 x EUR 24) |
| Dust Pro, monthly | EUR 600 per month (20 x EUR 30) | EUR 1,500 per month (50 x EUR 30) |
| Dust Max, yearly | EUR 2,400 per month (20 x EUR 120) | EUR 6,000 per month (50 x EUR 120) |
| Dust Enterprise | Custom, often 5 digits per year | Custom, often higher |
On Dust Pro yearly, a 20-person team pays EUR 480 a month, or EUR 5,760 a year, before any Max upgrade. Superkind puts a hard answer in euros for the whole company: EUR 50 per month on Business for 25,000 credits with unlimited users, EUR 100 for 50,000 credits as the popular step, through 1,500+ integrations into HubSpot, SharePoint, Excel and Personio5. The colleague who only drops in once a quarter still gets a full seat for free; so does the new joiner before their Dust seat is bought.
What Dust pricing means for teams in Germany
Before you pick a Dust plan, run these three checks. The list price is only the entry fee; the real cost shows up in the seat count and the credit reset.
- Count your real users - every colleague who opens Dust is a seat on Business plans. Add the finance team member who only runs the Monday report, the salesperson who checks a contract once a week, and the intern. Twenty seats on Pro yearly is EUR 480 a month, not EUR 241.
- Credits do not roll over - unused credits reset each billing period1. A quiet month is paid for twice: once in the seat fee, once in the lost credits. Workspace-pooled credits across seats are a Max opt-in or an Enterprise default.
- Connector limits on Business - Pro and Max come with up to 3 connectors, 5 remote MCP servers and 5 Spaces1. For a team that wants Dust to read SharePoint, HubSpot, Personio and the ticketing tool, the connector cap bites before the credit cap does.
- Prices are in EUR - good news for European teams: Dust bills in euros, so no USD exchange-rate line on the invoice1.
- Ask for the DPA - the pricing page lists SOC 2 Type II and EU data residency, and MSA and DPA are called out as Enterprise custom legal terms12. For GDPR personal data in Business plans, ask Dust for the DPA and the sub-processor list before production use.
What Superkind costs
As of October 2026. Prices excl. VAT, for the whole company with unlimited users5.
- Free - EUR 0 with a one-off up to EUR 150 in credits to start. No credit card, no sales call, every feature and every connection, in Slack, Teams, email and the app.
- Business - from EUR 50 per month for 25,000 credits. EUR 100 for 50,000 credits is the popular step, then EUR 200 and EUR 500. No price per seat, unused credits carry over one month, top up when needed, custom apps included, cancel monthly.
- Enterprise - custom price for your volume, dedicated support with SLA, SSO, SCIM and audit log, a DPA and help with the security review, payment by invoice.
- What credits buy - a question uses 10 to 50 credits, a task 50 to 500 credits and a run of your own agent 1,000 to 5,000 credits. EUR 100 covers up to 1,000 tasks or 5,000 questions.
Dust compared with Superkind
The two tools buy different things. Superkind in row 1. As of October 2026.
| Criterion | Superkind | Dust |
|---|---|---|
| Pricing unit | Per company, unlimited users | Per seat, up to 100 people on Business1 |
| Entry paid plan | From EUR 50 / month (25,000 credits) | Pro EUR 24 / seat / month yearly (8,000 credits per seat)1 |
| Credit roll-over | Unused credits carry over one month | Credits do not roll over, reset each period1 |
| Where you work in it | Outlook, Gmail, Teams, Slack, web app | Dust web app, Slack, Chrome extension; email via connector |
| Connectors | 1,500+ integrations | 3 on Business, unlimited on Enterprise1 |
| Model vendor | OpenAI, Anthropic, Mistral and Google, processed in Europe | 20+ frontier models, model choice on the platform |
| Approval step | You decide which steps wait for your OK | Agent-driven; approval depends on the custom agent |
| Hosting | EU hosted and processed, GDPR, EU AI Act, DPA | French company (Paris), EU data residency, SOC 2 Type II2 |
Both tools are European. The split is in the pricing unit and the way the team uses them. Dust is a platform people open: you build custom agents, pay per seat and per model run, and your team logs in to the Dust app. Superkind is an AI employee you write to in the tools your team already has open: Outlook, Teams, Slack. For a wider comparison on the alternatives question, see GDPR-compliant Dust alternatives for teams in Germany and the EU.
Data protection and EU hosting
A customer record, a contract clause and a Personio hire file all count as personal data under the GDPR, so wherever an AI tool reads them, check where the servers are, who sees what and whether a DPA is in place. Dust lists SOC 2 Type II and EU data residency on both Business and Enterprise, with single-tenant deployment on Enterprise, and MSA and DPA as Enterprise custom terms12. For GDPR personal data on Business plans, ask Dust for the DPA, the sub-processor list and the model-training terms before production use. Superkind is a sovereign European choice too: hosted and processed in Europe, GDPR compliant, EU AI Act aligned, no training on your data, with models from OpenAI, Anthropic, Mistral and Google processed in Europe (no lock-in to one model vendor), and a DPA through the Trust Center6. For related background, see the AI back-office clerk solution and the integrations list.
How to start with Superkind
You can decide this in one afternoon. Three steps:
Your 3-step check
- Test an AI employee on one real task - start Superkind for free at app.superkind.ai with a one-off up to EUR 150 in credits and send one real task by email, Teams or Slack, such as the Monday finance report or an inbox triage for ops@.
- If you still want Dust, count the real seats - list every colleague who would open Dust, not just the heavy users. Multiply by EUR 24 (Pro yearly) or EUR 120 (Max yearly) for a realistic monthly bill before any top-up1.
- Price the whole stack - Dust plan + the yearly commitment + the connector cap you need to break + the DPA paperwork for Business, at the list rate for year two. Compare it with the work done, not with the feature list.
Conclusion
Dust has clear list prices: EUR 0 for Free with 500 lifetime credits, EUR 24 per seat per month yearly (or EUR 30 monthly) for Pro with 8,000 credits per seat per month, EUR 120 per seat per month yearly (or EUR 150 monthly) for Max with 40,000 credits, and Enterprise on request with workspace-pooled credits1. The sticker is only the entry fee; the real cost is the seat count, the credits that reset every month and the connector cap on Business plans. If your team wants cross-functional work done in the programs you already use, Superkind costs EUR 0 to start and from EUR 50 per month for the whole company with unlimited users, works through 1,500+ integrations such as HubSpot, SharePoint, Excel and Personio, and is hosted and processed in Europe (as of October 2026)5. Send Superkind one real task this week and put the result next to your Dust quote.
Frequently Asked Questions
As of October 2026, Dust publishes three Business tiers on its pricing page: Free at EUR 0 with 500 lifetime credits, Pro at EUR 24 per seat per month billed yearly (or EUR 30 billed monthly) with 8,000 credits per seat per month, and Max at EUR 120 per seat per month billed yearly (or EUR 150 billed monthly) with 40,000 credits per seat per month. Enterprise is a custom price on request, with volume pricing and workspace-pooled credits. All Dust prices exclude VAT.
Dust charges credits per model run, with a published programmatic rate of USD 0.01 per credit on Business plans. Unused credits do not roll over and reset at the end of each billing period. Pro seats get 8,000 credits per seat per month and Max seats 40,000 per seat per month; a seat that goes over its monthly allowance stops unless an admin has turned on workspace overage, which pools unused credits from other seats up to a cap.
Dust is per seat on Business plans, up to 100 people, and workspace-pooled on Enterprise. Every colleague who uses Dust is a seat; Pro is EUR 24 per seat per month yearly and Max is EUR 120 per seat per month yearly. Superkind, by contrast, is priced per company with unlimited users built in and no per-seat line, from EUR 50 per month on the Business plan (as of October 2026).
Yes. The Free seat type gives 500 lifetime credits and is described as best for occasional users or people trying Dust; the credits do not reset each month. For regular use you move up to Pro at EUR 24 per seat per month yearly or Max at EUR 120. Superkind also offers a free start, with a one-off up to EUR 150 in credits, no credit card and no sales call.
Dust is a French company based in Paris. Its pricing page lists SOC 2 Type II and EU data residency as available on both Business and Enterprise plans, and single-tenant deployment on Enterprise. The public page does not spell out GDPR or model training in full, so request the DPA and sub-processor list from Dust before moving production data. Superkind is a sovereign European choice too: hosted and processed in Europe, GDPR compliant and aligned with the EU AI Act, with no training on your data, models from OpenAI, Anthropic, Mistral and Google processed in Europe (no lock-in to one model vendor), and a DPA through the Trust Center.
Superkind has public prices in euros, as of October 2026. Free costs EUR 0 with a one-off up to EUR 150 in credits. Business starts at EUR 50 per month for 25,000 credits (EUR 100 for 50,000 credits is the popular step, then EUR 200 and EUR 500) for the whole company with unlimited users; unused credits carry over one month and you can cancel monthly. A question uses 10 to 50 credits, a task 50 to 500 and a run of your own agent 1,000 to 5,000, so EUR 100 covers up to 1,000 tasks or 5,000 questions. Enterprise is a custom price. All prices exclude VAT.
Sources
- Dust - Pricing page (Free EUR 0, Pro EUR 24/30 per seat, Max EUR 120/150 per seat, Enterprise custom, credit allowances, EU data residency)
- Dust - Security page (SOC 2 Type II, EU data residency, single-tenant option)
- Dust - Terms and Privacy (French company, Paris; model usage and retention)
- Dust - Connectors list (Slack, Notion, GitHub, Drive and 20+ more)
- Superkind - Pricing (EUR 0 to start, Business from EUR 50 per month, unlimited users)
- Superkind - Trust Center (DPA, EU hosting, no model training)
- EU AI Act - Regulation (EU) 2024/1689
- EUR/USD exchange rate reference - ECB
Send Superkind your first task.
Start for free in Outlook, Teams or Slack - one price for the whole company, no per-seat line. Or see in 30 minutes how it runs in your systems.