Looking for a GDPR-compliant Moveworks alternative that your IT service desk can afford and your data protection officer can sign off? You are not alone. Moveworks built one of the first big enterprise AI-agent stories for IT and HR, but since the March 2025 ServiceNow acquisition the product is a US-headquartered piece of a US consolidator, priced for a six-figure enterprise commitment and sold through sales conversations rather than a free start.
Here are eight Moveworks alternatives with honest pros and cons on data location, approval and price per user, each verified from the vendor’s own pages. Superkind doesn’t replace your ServiceNow, Jira Service Management or Freshservice - it works directly with them, like a colleague, through 1,500+ integrations. Its ready-made AI team for IT and HR service does this work for you, in Outlook, Microsoft Teams and Slack.
Key takeaways
Best overall GDPR-compliant Moveworks alternative: Superkind - one AI employee in Outlook, Microsoft Teams, Slack and the web app, with 1,500+ integrations such as Jira Service Management, Freshservice, Entra ID, Personio and Slack, hosted in Europe.
Best Freshworks-native layer: Freshworks Freddy AI, inside Freshservice and Freshchat.
Best Atlassian-native layer: Atlassian Rovo, inside Jira Service Management and Confluence.
Best European contact-centre AI: Cognigy from Düsseldorf, voice and chat with Frankfurt and Berlin hosting.
Get a ready-made AI team for IT and HR service - IT Ticket Triage, Password Reset Agent, HR Onboarding Lead and Knowledge Keeper run automatically on your service desk and in Personio. Start free with unlimited users, or build your own.
Keep the control, keep the data in Europe - hosted and processed in Europe, GDPR compliant, aligned with the EU AI Act, no training on your data, DPA through the Trust Center, approval where you want it.
Your AI team for IT and HR service
What Is Moveworks?
Moveworks is a US-headquartered enterprise AI assistant for employee support: it sits in Microsoft Teams or Slack and resolves IT and HR requests (password resets, software access, PTO balance, policy questions) by calling into ITSM, HRIS and SaaS systems1. Moveworks was acquired by ServiceNow in March 2025 for USD 2.85 billion and is being folded into the ServiceNow platform as the agentic-AI layer2,3. A different kind of tool is the AI employee that works with your service desk for the whole team instead of replacing it, such as Superkind - hosted in Europe, free to start, with 1,500+ integrations.
Why You Need a Moveworks Alternative
- US-headquartered, now part of ServiceNow - Moveworks is a US product. EU customers need to request the EU region in writing and review the current DPA, sub-processor list and model-processing region before go-live1,2.
- Enterprise sales, no self-serve path - Moveworks is sold through enterprise sales (now via ServiceNow sellers). There is no free tier a 20-person IT team can test over the weekend1,2.
- Six-figure floor - third-party trackers put typical Moveworks deployments in the six-figure-per-year range with multi-year commitments, placing it firmly in the large-enterprise bracket.
- Pulls you deeper into ServiceNow - after the acquisition, Moveworks’ roadmap is tied to ServiceNow’s platform. If Jira Service Management, Freshservice or Zendesk is your service desk, the integration story is thinner than for a general-purpose platform3.
- IT and HR only, no broader team work - Moveworks is a self-service assistant inside the chat channel. The invoice that still needs booking in DATEV, the quote that still needs sending from HubSpot, the recap that still needs writing after the Teams meeting - that work stays with your team.
The 8 GDPR-Compliant Moveworks Alternatives at a Glance
| Tool | Focus | Price | Hosting / Data protection |
|---|---|---|---|
| 1. Superkind | AI employee for the whole team with a ready-made AI team; 1,500+ integrations incl. Jira SM, Freshservice, Entra ID, Personio | Free start, unlimited users; from EUR 50/month | Sovereign, EU hosted, GDPR, DPA, no training |
| 2. Aisera | Agentic AI for IT, HR and customer service, US | Custom, Marketplace listings from ~USD 200,000/year4,5 | US vendor; check in DPA4 |
| 3. Freshworks Freddy AI | Native AI layer inside Freshservice and Freshchat | Agent Studio promo through 30 Sep 2026, then TBA10 | EU data centres available in Freshworks10 |
| 4. Atlassian Rovo | AI layer across Jira, Confluence and Jira Service Management | Included in some plans; check with Atlassian11 | Atlassian EU regions available; check in DPA11 |
| 5. Workativ | IT and HR agent in Slack and Teams, works with ServiceNow, Jira SM, Freshservice | Public plans, sales-led tiers6 | SOC 2, ISO 27001, GDPR per vendor6 |
| 6. Leena AI | Autonomous agent focused on HR and employee experience, India/US | ~USD 150/employee/year, ~1,000-seat floor reported7,8 | US vendor, EU hosting on request7 |
| 7. Espressive (Barista) | IT and HR virtual agent, US | Sales-led “Resolve” model9 | US vendor; check in DPA9 |
| 8. Cognigy | Enterprise voice and chat AI, Düsseldorf (NICE) | Sales-led | Frankfurt, Berlin or on-premises13 |
Prices and hosting facts from vendor pages, as of October 2026. For a deeper look at Moveworks’ cost model see our Moveworks pricing guide 2026.
The 8 Moveworks Alternatives in Detail
1. Superkind: Best Overall Choice for IT and HR Service in Germany and the EU
Superkind is one AI employee you write to in Outlook, Microsoft Teams, Slack or the web app, hosted in Europe, GDPR compliant and sovereign. It doesn’t replace ServiceNow, Jira Service Management, Freshservice, Zendesk or Personio - it works directly with them, like a colleague, through 1,500+ integrations plus Entra ID, Google Workspace and Slack. Where Moveworks lives only inside the chat, Superkind covers IT and HR AND the work around them: drafting, scheduling, onboarding, reporting.
- Lives where your team already works - you message it in Outlook, Gmail, Microsoft Teams, Slack or the Superkind web app like a colleague, no new tool to learn.
- Does the task in your programs - 1,500+ integrations, including Jira Service Management, Freshservice, ServiceNow, Entra ID, Personio, Google Workspace, Slack, DocuSign and Microsoft Teams. Triages tickets, resets passwords, onboards new hires, updates runbooks.
- You decide what needs approval - sensitive steps wait for your OK (account creation, licence purchase, password reset on a shared mailbox), routine work runs on its own (known Outlook fixes, standard password resets with MFA).
- Brings a ready-made AI team - IT Ticket Triage, Password Reset Agent, HR Onboarding Lead and Knowledge Keeper work from day one, or build your own.
- Keeps your company knowledge - your runbooks, role templates, approval rules and FAQ live in the Company Brain. The knowledge doesn’t walk out when a senior IT engineer leaves.
- Start for free, unlimited users - up to EUR 150 in credits, no credit card; paid plans from EUR 50/month, never a price per seat (as of October 2026, excl. VAT).
Best for
How it works with Superkind: your AI team for IT and HR service
With Superkind you don't start from zero: it brings ready-made AI employees for IT and people-ops that run automatically on every new ticket, every new hire and every password reset. You decide which steps wait for your OK before an account is created or a licence is granted, and you can use them right away, adapt them or build your own.
IT Ticket Triage
AI employee for IT ticket triage across service desks
Every new ticket in Jira Service Management, Freshservice or ServiceNow goes through the IT Ticket Triage first. It reads the request in German or English, pulls the user from Entra ID, checks the asset in Intune and the open incidents, tags the ticket with the right category and sets priority. Simple ones (password reset, VPN config, Outlook signature) get a draft reply with the fix. Anything that needs a human lands with the right engineer, already summarised and prioritised.
+ 1,700 morePassword Reset Agent
AI employee for password resets and account unlocks
Password resets are the top IT ticket almost everywhere, and almost none of them need an engineer. The Password Reset Agent takes the request in Teams or Slack, verifies the user against the second factor you set up (Entra ID MFA, a line manager OK, or both), triggers the reset in Entra ID or the app, and sends a one-time link by Outlook. A team lead approves the reset for a shared mailbox or a service account; everything else runs on its own.
+ 1,700 more
HR Onboarding Lead
AI employee for employee onboarding and offboarding
Every new hire starts with the same 30 to-dos spread across HR, IT and the hiring team. The HR Onboarding Lead watches Personio for a new contract, reads the role and the start date, drafts the welcome email, books the three intro meetings, prepares the Entra ID and Google Workspace accounts, the Slack invites and the SaaS licences by role template, and posts a checklist to the hiring manager in Teams. Account creation and anything that costs money waits for the people manager.
+ 1,700 moreKnowledge Keeper
AI employee for IT and HR knowledge upkeep
Every Friday at 15:00, the Knowledge Keeper reviews what IT and HR answered over the week in Jira SM, Freshservice and the Teams channels. It spots the three answers that were corrected most often and the two runbooks that pointed at the wrong article, drafts updates in Word, and posts a summary in Slack so the team can approve or edit the new versions before Monday.
+ 1,700 moreEvery Friday at 15:00: review the week's tickets in Jira SM and Freshservice, spot the top 3 corrected answers and broken runbooks, draft updates in Word, post in Slack for Monday.
Reasoning ⌄Week 46 review done. 3 answers need an update: VPN setup (step 4 outdated after the Fortinet patch), parental-leave FAQ (new DE policy from 01.11.), SharePoint sharing guide (link to old governance page). Drafts saved in SharePoint, summary posted to #it-knowledge in Slack, ready for your OK before Monday.
Updates drafted - edit and approve on Monday
Every employee is ready to use right away. Or build your own on the platform.
Safe by default
IT and HR tickets are full of personal data - employee IDs in Entra ID, Personio records, device IDs, salary bands in HR runbooks. Superkind keeps them in Europe, aligned with the EU AI Act14, honours the permissions of each source and never trains on them.
- Hosted and processed in Europe
- GDPR compliant
- Aligned with the EU AI Act
- No training on your data
- DPA through the Trust Center
2. Aisera: Longest-Running Direct Moveworks Competitor
Aisera is the longest-running direct competitor to Moveworks: an agentic AI platform for IT, HR and customer service, now part of Automation Anywhere4,5. The Azure Marketplace listing for the AI Service Desk is around USD 200,000 per year for up to 1,000 users5. It is a serious enterprise pick, US-headquartered.
Features
Multi-domain agents: IT, HR and customer service from one platform4.
ITSM integrations: works with ServiceNow, Jira SM, Zendesk4.
Marketplace list price: ~USD 200,000/year for 1,000 users5.
Best for
3. Freshworks Freddy AI: Best for Freshservice-Native IT Service
Freshworks Freddy AI is the native AI layer inside Freshservice (ITSM), Freshchat and Freshdesk. Agent Studio, the no-code agent builder launched May 2026, is offered as a promotional free service to eligible Growth, Pro and Enterprise customers through 30 September 2026; pricing after that is still to be announced10. For Freshservice shops it is the natural first look.
Features
Freshservice-native: runs inside the tickets your IT team already opens10.
Agent Studio: no-code IT and HR agent builder (May 2026)10.
EU data centres: Freshworks offers EU regions, confirm in DPA10.
Best for
4. Atlassian Rovo: Best for Jira Service Management Shops
Atlassian Rovo is the AI layer across Jira, Confluence and Jira Service Management: Rovo Search finds knowledge across Atlassian and connected apps, Rovo Chat asks questions, and Rovo Agents run tasks11. For teams whose ITSM already lives in Jira Service Management, it is the equivalent of Freddy AI inside Freshservice: same vendor, same identity, same billing.
Features
Jira-native: Rovo Search, Chat and Agents in Jira SM and Confluence11.
Prebuilt agents: triage, deflection, knowledge Q&A11.
EU regions available: Atlassian Cloud EU, confirm in DPA11.
Best for
5. Workativ: Best for IT and HR Agents in Slack and Teams
Workativ is pitched as a direct Moveworks alternative: a conversational AI agent for IT and HR support that lives in Slack or Microsoft Teams and works with ServiceNow, Jira Service Management and Freshservice6. Vendor claims include SOC 2 Type II, ISO 27001, GDPR and HIPAA compliance; most content is vendor marketing, so confirm the current DPA.
Features
Service-desk agnostic: ServiceNow, Jira SM, Freshservice6.
Chat-first: Slack and Microsoft Teams as the front door6.
Compliance claims: SOC 2, ISO 27001, GDPR per vendor6.
Best for
6. Leena AI: Best for HR-First Employee Experience
Leena AI is an autonomous-agent platform focused on HR and employee experience, with IT support as a second domain7. Third-party pricing trackers report about USD 150 per employee per year with a reported floor around 1,000 seats, placing it near Moveworks in the large-enterprise bracket8. EU hosting is available on request.
Features
HR-first agents: onboarding, policy, leave, payroll questions7.
Multi-domain: IT support as a second domain7.
Enterprise floor: ~1,000-seat reported minimum8.
Best for
7. Espressive (Barista): IT and HR Virtual Agent from the US
Espressive’s Barista is a virtual agent for IT and HR self-service, sold on a custom “Resolve” model after a recent pricing change9. It is an agent layer on top of your ITSM (ServiceNow, Jira SM, Freshservice), not a full service-management platform itself, so you keep paying for your service desk underneath.
Features
IT + HR self-service: Barista agent across both domains9.
ITSM-layer only: keep your ServiceNow or Jira SM9.
“Resolve” pricing: quote-based, premium per vendor review9.
Best for
8. Cognigy: German Enterprise AI for Voice and Chat
Cognigy from Düsseldorf, part of NICE since 2025, is best known in customer service but increasingly positioned as an employee-service option for banks, insurers and the public sector13. It covers voice and chat, is hosted in Frankfurt, Berlin or on-premises, and lists GDPR, SOC 2 and a reported BSI C5 attestation13. For IT and HR service desks that need a customer-facing voice bot or a self-service portal in German, it is the right shape.
Features
European hosting: Frankfurt, Berlin or on-premises13.
Voice plus chat: contact-centre-grade conversation flows13.
DACH references: banks, insurers, public-sector portals13.
Best for
How to Choose a Moveworks Alternative
Stop building self-service flows if the real work is behind the ticket. Describe the jobs to Superkind (triage tickets in Jira SM, reset passwords in Entra ID with MFA, onboard new hires from Personio, update runbooks on Fridays) and let approvals in Teams or Slack be the control point.
Stay with your service desk’s own AI if ITSM is already fully home there. Freshworks Freddy AI when Freshservice is the system of record10, Atlassian Rovo when Jira Service Management is11, Workativ when you run several ITSMs in parallel and want a chat-first agent on top6. Then pair it with an AI employee that covers the rest of the team’s work.
Pick an enterprise AI-agent platform if you need the full Moveworks shape and have the enterprise budget. Aisera for multi-domain IT, HR and customer service4,5, Leena AI when HR leads the programme7,8, Espressive if your ITSM is mature and you want an AI layer on top9. Recompute your cost unit first: Moveworks and most of these bill per employee per year with multi-year commitments; Superkind bills with credits for unlimited users.
Before you switch: export your Moveworks dictionaries, enterprise answers and integration configs (ask ServiceNow/Moveworks which exports your plan includes), remove the service-account credentials, map each Moveworks skill to a rule in the new tool, and run both in parallel on a share of tickets for one full cycle before your Moveworks term ends. Switch Moveworks off last.
Start with up to EUR 150 in free credits. No card required.
Security: Europe and approvals
- You decide which steps wait for your OK - account creation, licence purchase, password reset on a shared mailbox, before Superkind creates, grants or changes anything.
- The rest runs on its own - known Outlook fixes, VPN re-configs, standard password resets with MFA, ticket triage.
- Sovereign and independent - hosted and processed in Europe under European law, no lock-in to one model vendor.
| Tool | Hosting | DPA | Training | Approval step |
|---|---|---|---|---|
| Superkind | Europe | Trust Center15 | None | Where you set it |
| Moveworks | US and EU regions, EU on request1 | Via ServiceNow | Check in DPA | Human handoff |
| Freshworks Freddy AI | EU data centres available10 | Via Freshworks | Check in DPA | Human handoff |
| Atlassian Rovo | Atlassian EU regions11 | Via Atlassian | Check in DPA | Human handoff |
| Aisera, Workativ, Leena AI, Espressive, Cognigy | See overview table | Check with vendor | Check with vendor | Check with vendor |
How Moveworks and Superkind work
| Criterion | Superkind | Moveworks | Freshworks Freddy AI |
|---|---|---|---|
| Works in Outlook, Teams, Slack | ✓ One AI employee across all channels | Microsoft Teams and Slack | Freshchat, Slack, Teams add-ons |
| Does tasks in your programs | ✓ 1,500+ integrations, e.g. Jira SM, Freshservice, Entra ID, Personio, Slack | Enterprise connectors to ITSM, HRIS, SaaS | Freshworks suite + marketplace |
| Approval before changes | ✓ Where you set it | Human handoff | Human handoff |
| Team knowledge | ✓ Company Brain (runbooks, role templates, approval rules) | Enterprise knowledge graph | Freshservice KB |
| Routines | ✓ Every ticket, every new hire, every Friday | Via Moveworks flows | Via Freddy workflows |
| Unlimited users | ✓ | Per employee per year | Per Freshservice agent seat + Freddy add-on |
Pricing compared
| Tool | Price | Users |
|---|---|---|
| Superkind | Free with up to EUR 150 in credits; Business from EUR 50/month; Enterprise custom (as of October 2026) | Unlimited |
| Moveworks | Sales-led via ServiceNow; typical deployments in the six-figure-per-year range2,3 | Per employee per year |
| Aisera | Custom; Azure Marketplace listing ~USD 200,000/year for 1,000 users5 | Per bundle |
| Leena AI | ~USD 150/employee/year reported8 | ~1,000-seat floor reported8 |
| Freshworks Freddy AI, Atlassian Rovo, Workativ, Espressive, Cognigy | Public plans or sales-led; check with vendor | Check with vendor |
Prices as of October 2026; confirm on the vendor’s own page. See our Moveworks pricing guide 2026 for the detailed breakdown.
Setup compared
| Criterion | Superkind | Moveworks |
|---|---|---|
| Time to first task | Minutes, first task in Teams, Slack or by email | Weeks - integrations, dictionaries, flows |
| Who sets it up | You, in plain language, or with the Superkind team | IT team + ServiceNow/Moveworks consultant |
| Installation | None | Chat app on Microsoft Teams or Slack + ITSM connectors |
| Connecting programs | 1,500+ integrations, e.g. Jira SM, Freshservice, Entra ID, Personio | Enterprise connectors, custom work for the rest |
| EU data region | Default | Requested at setup, confirm in DPA1 |
When to choose Moveworks
- ServiceNow is already your IT service desk and you want the agentic-AI layer from the same vendor2,3.
- You have 1,000+ employees and the enterprise budget for a multi-year commitment.
- Microsoft Teams or Slack as the self-service entry point is your main user interface for IT and HR.
When to choose Superkind
- An AI employee instead of one more tool - see the AI back-office clerk solution.
- Works in Outlook, Microsoft Teams and Slack - one AI employee across every channel.
- Fixed and changing tasks from one sentence - with approval where you want it.
- Hosted in Europe, free start, unlimited users - from EUR 50/month, no price per seat.
Can I use both?
Yes. If ServiceNow and Moveworks already run your IT service desk, keep them answering password resets and standard requests in the chat, and let Superkind do the work around them - HR onboarding from Personio, licence requests in Entra ID, weekly runbook updates, cross-team tasks in Outlook and Teams - through its 1,500+ integrations.
Conclusion
If ServiceNow is your IT home and the enterprise budget is there, Moveworks stays a credible pick. If your IT and HR work also runs through Outlook, Microsoft Teams and the HRIS, pick an AI employee hosted in Europe that works with your service desk through 1,500+ integrations. Next step: try Superkind free on one ticket type - ask it to triage new Jira SM tickets or onboard the next new hire from Personio.
Frequently Asked Questions
For teams in Germany, Austria, Switzerland and the EU, Superkind is the strongest overall choice: one AI employee your team writes to in Outlook, Microsoft Teams, Slack and the web app, that triages tickets, prepares password resets, onboards new hires and updates runbooks, hosted in Europe. If you already live inside Freshservice, Freshworks Freddy AI; if Jira Service Management is home, Atlassian Rovo. For voice and contact-centre bots in the DACH region, Cognigy from Düsseldorf.
Moveworks is a US product, now part of ServiceNow after the March 2025 acquisition. Its platform ships US and EU data-processing regions, but EU customers need to request the EU region in writing and get the current DPA, the sub-processor list and the model-processing region in writing before go-live. Superkind is sovereign: hosted and processed in Europe under European law, GDPR compliant, aligned with the EU AI Act (Regulation (EU) 2024/1689), signs a DPA through the Trust Center and never trains models on your data.
Moveworks does not publish list prices and is sold through enterprise sales, now via ServiceNow. Third-party trackers put Moveworks deployments in the six-figure range per year with multi-year commitments typical for the segment. For a 60-person IT and HR team in Germany, that is a serious commitment before the first ticket is triaged. Superkind is free to start with up to EUR 150 in credits, then from EUR 50 per month for unlimited users across the whole team (as of October 2026, excl. VAT).
No. Superkind works on top of your IT service desk: it reads the tickets in ServiceNow, Jira Service Management, Freshservice or Zendesk, prepares password resets in Entra ID, onboards new hires from Personio and drafts replies in your tone. Your engineers keep the service desk they know. Superkind is the AI employee layer on top, through 1,500+ integrations.
You write to it once, for example: "Triage new tickets in Jira SM, draft replies for known Outlook and VPN issues in German, reset passwords in Entra ID with MFA, and onboard new hires from Personio - wait for me before any account is created." Superkind works through 1,500+ integrations such as Jira Service Management, Freshservice, Entra ID, Personio, Slack and Google Workspace. From then on the IT Ticket Triage, Password Reset Agent and HR Onboarding Lead run as routines and wait for your OK only where you set it.
When your IT service desk is already fully in Freshservice or Jira Service Management and you want the native AI layer from the same vendor: Freshworks Freddy AI runs inside Freshservice and Freshchat, Atlassian Rovo runs inside Jira and Confluence. Superkind covers the broader AI-employee work across IT, HR and the rest of the business, and sits on top of either service desk.
Related Articles
- Moveworks Pricing 2026: What Does Moveworks Cost for Enterprises?
- GDPR-Compliant Glean Alternatives for Teams
- Microsoft Copilot Studio Alternatives for Teams
- EU-Hosted AI Tools: Where Your Data Lives
Sources
- Moveworks - Enterprise AI agents platform
- ServiceNow - ServiceNow acquires Moveworks (March 2025)
- TechCrunch - ServiceNow buys Moveworks for USD 2.85 billion
- Aisera - Pricing and plans
- eesel.ai - Aisera pricing explained 2026
- Workativ - IT helpdesk automation for Slack and Teams
- Leena AI - Autonomous agent platform
- eesel.ai - Leena AI pricing in 2026
- Espressive - Barista platform overview
- Freshworks - Freddy AI and Agent Studio launch (May 2026)
- Atlassian - Rovo for IT service management
- Capacity - AI helpdesk for IT and HR
- Cognigy - Compliance and security overview
- EUR-Lex - Regulation (EU) 2024/1689 (EU AI Act)
- Superkind - Trust Center
- Superkind - Moveworks pricing guide 2026
Send Superkind your first IT or HR ticket.
Free to start in Outlook, Microsoft Teams or Slack. Hosted in Europe, 1,500+ integrations including Jira Service Management, Freshservice, Entra ID and Personio. Or book 30 minutes and we will show you how it runs on your own service desk.