Moveworks pricing is the first question every IT and procurement leader asks after the demo, and the one Moveworks does not answer on its website. You get an enterprise quote through ServiceNow sales, a per-employee license on your total headcount and a multi-year commitment. This guide explains what Moveworks costs for a business in 2026, how the ServiceNow acquisition changes the conversation, where the hidden costs live, and how Superkind’s ready-made AI team for the internal help desk does the same work in Outlook, Teams or Slack on a predictable European price.
Key takeaways
No public rate card - Moveworks bills per employee on total company headcount, not per seat or per ticket. The only public rate is USD 150/user/year on AWS Marketplace for a 1,000 to 2,500 user band1.
Vendr buyer data shows a USD 130K median annual contract - across 31 purchases, with contracts between USD 89,500 and USD 271,333, plus USD 50K to USD 200K implementation on top83.
Get a ready-made AI team - Superkind comes with a help-desk team (IT Help Desk, HR Answerer, Knowledge Finder, Onboarding Buddy) that runs automatically in Slack, Teams and Outlook. Start for free with unlimited users, or build your own.
Keep control, keep data in Europe - Moveworks is US-based and now sold through ServiceNow sales. Superkind is hosted in Europe, GDPR compliant, aligned with the EU AI Act, does not train on your data, and you decide what needs approval.
Your AI team for the internal help desk
What is Moveworks?
Moveworks is a US enterprise AI assistant for the internal help desk, founded in 2016 and acquired by ServiceNow in March 2025 for USD 2.85 billion; the deal closed on 15 December 202552. It automates IT, HR and facilities support in Microsoft Teams, Slack and email: password resets, access requests, knowledge search and ticket triage, using the company’s own knowledge in Confluence, SharePoint and ServiceNow. Since February 2026 the technology is also embedded in ServiceNow EmployeeWorks, and since May 2026 inside Otto, the unified ServiceNow AI experience2. One alternative in Europe is Superkind: a ready-made AI team that answers help-desk tickets, replies to HR questions and does the task in Personio, Jira or Notion, hosted in Europe.
Moveworks does not publish a pricing page. Every deal is custom, with a 2 to 6 month implementation, multi-year commitments and a per-employee license on your total headcount74. The fit is clearest for large enterprises already on ServiceNow, where the AI Assistant, Enterprise Search and Agent Studio are packaged into one Enterprise tier2. Below that scale, the floor price is the problem: a mid-market team pays a six-figure enterprise rate for a tool half the company never uses.
Where things stand in 2026
Moveworks is now a ServiceNow product. The brand survives for standalone deals, but the roadmap, the sales motion and the lock-in question have all moved to ServiceNow. If your company already runs ITSM on ServiceNow, that is an argument for Moveworks. If it does not, the evaluation is now also a platform decision, not just a help-desk one.
How Moveworks pricing works
Moveworks pricing has four moving parts, and the contract usually adds a fifth. Here is what every one of them does to the bill.
- Per-employee license - the base meter. The only public rate is USD 150/user/year on AWS Marketplace for the 1,000 to 2,500 user band1. Third-party benchmarks range from roughly USD 15 to USD 200 per employee per year once volume discounts kick in83. You are billed on total headcount, not on who actually uses the assistant.
- Enterprise tier - there is one commercial tier: AI Assistant, Enterprise Search and Agent Studio, bundled together2. No self-serve plan, no free trial, no month-to-month.
- Implementation and professional services - a one-off fee of USD 50,000 to USD 200,000 for integrations, agent design, knowledge-base work and rollout over 2 to 6 months37.
- Multi-year commitment - 2 to 3 year terms are typical, with reported discounts of 15 to 30 percent for the longer commit2. Monthly or annual-only options are the exception, not the rule.
- ServiceNow platform fit - the quiet fifth part. Since the acquisition, pricing conversations come through ServiceNow sales. If you add EmployeeWorks or Otto on top, the Moveworks line becomes one item on a much larger ServiceNow bill4.
The result: Moveworks pricing is not one number, it is a configuration. Vendr’s buyer data (31 purchases) shows a USD 130,000 median annual contract, with a range from USD 89,500 to USD 271,3338. That is the honest benchmark to walk into the sales call with, next to your headcount and your ServiceNow footprint.
How it works with Superkind: your AI team for the internal help desk
Superkind is the AI employee for your help desk: you write to it in Outlook or any email, in Microsoft Teams, in Slack or in the Superkind web app, and it does the task across your IT and HR systems. Hosted in Europe, GDPR compliant, with 1,500+ integrations into Azure AD, Jira, Confluence, Personio, SharePoint, Notion, Pipedrive and Google Drive. No new tool to learn, no consultant, no in-house AI team. This is what a normal help-desk task looks like:
With Superkind you don't start from zero: it comes with ready-made AI employees for IT, HR and operations support. They run on their own in the background, and you decide where they ask you first. Use them right away, adapt them, or build your own.
IT Help Desk
AI employee for IT support
Every morning the IT inbox fills with password resets, VPN tickets and access requests for Jira and Confluence. The IT Help Desk reads each message in Teams or email, pulls the account from Azure AD and resolves what it can on its own. Resets and group memberships go through; anything that touches an admin role waits for your OK.
+ 1,700 moreHR Answerer
AI employee for HR questions
Questions about parental leave, holiday rules and payslips used to land in one shared HR inbox. The HR Answerer reads every new message, finds the answer in the company handbook on SharePoint and in Personio, and writes back in your tone. Routine replies go out; anything about a contract change is posted in the HR channel for a person to check.
+ 1,700 moreKnowledge Finder
AI employee for internal search
People ping the team channel asking where the latest sales deck is, what the price for a custom quote should be, or which consultant last worked with a given client. The Knowledge Finder reads the question in Slack, searches Notion, Google Drive and the CRM, and posts the answer with the source link. No more 20 minutes of digging per question.
+ 1,700 more
Onboarding Buddy
AI employee for onboarding
Every new hire needs the same 12 things: laptop, access, meeting invites, handbook, mentor. The Onboarding Buddy picks up the start date from Personio, orders the laptop in the ticketing tool, creates the accounts in Microsoft 365 and Jira, schedules the first-week meetings in Outlook and posts a welcome in Teams. Role assignments stay with the hiring manager.
+ 1,700 moreFor every new hire in Personio: 14 days before start, order the laptop, create the Microsoft 365 and Jira accounts and book the first-week meetings. Ask me before assigning any admin role.
Reasoning ⌄Thomas Weber starts 25 November. Laptop ordered, accounts drafted, 4 onboarding meetings booked. Admin role for Jira project 'Finance' waiting for your OK.
Every employee is ready to use right away. Or build your own on the platform.
Safe by default
Superkind is hosted and processed in Europe, GDPR compliant, aligned with the EU AI Act and does not train models on your data. The AI models come from OpenAI, Anthropic, Mistral and Google, all processed in Europe. For programs without an API, computer use lets Superkind work in the browser or in the Windows client natively, inside your own infrastructure. A data processing agreement is available through the Trust Center. See the Data protection block below for how this plays out for an internal help desk with employee data.
- Hosted and processed in Europe
- GDPR compliant
- Aligned with the EU AI Act
- No training on your data
- DPA through the Trust Center
Moveworks pricing in comparison
The internal help-desk AI market has one enterprise anchor (Moveworks, now ServiceNow) and a crowded middle. The table below lists the five tools that come up most often in a Moveworks evaluation. Numbers are from each vendor’s public page where available, and marked “estimate” where they are third-party only. As of October 2026.
| Tool | Pricing model | Starting price | Hosting / Data protection | Good for |
|---|---|---|---|---|
| Superkind | Flat monthly, for the whole team (unlimited users); credits per task | EUR 0 free start (up to EUR 150 credits), then EUR 50/month | Hosted in Europe, GDPR, EU AI Act, no training, DPA | Teams in Europe that want a ready-made AI team for the help desk (IT Help Desk, HR Answerer, Knowledge Finder, Onboarding Buddy) running in Outlook, Teams or Slack on a predictable EU price, with 1,500+ integrations |
| Moveworks | Per employee/year on total headcount; multi-year commit | USD 150/user/year for 1,000-2,500 users on AWS Marketplace1; median USD 130K/year contract8 | US-based (ServiceNow regional clouds), check with vendor | Large enterprises already on ServiceNow with 2,000+ employees and a 2 to 6 month build budget |
| ServiceNow EmployeeWorks | ServiceNow platform add-on, per user | Not public, requires ServiceNow license | US-based (regional cloud options), check with vendor | Companies already on ServiceNow that want Moveworks capabilities inside the platform |
| Workativ | Subscription, resolution-based tiers | From ~USD 1,530/month | US-based, check with vendor | Mid-market teams on a published monthly rate |
| Freshservice Freddy AI | Add-on to Freshservice ITSM | From ~USD 29/agent/month for Freshservice, Freddy AI extra | Multi-region hosting incl. EU, check with vendor | Teams already on Freshservice looking for native AI |
As of October 2026. The three alternatives all publish prices; Moveworks is the only one sold exclusively through sales. For a side-by-side with the full European field, read our comparison of Moveworks alternatives.
Cost scenarios at 500, 2,000 and 10,000 employees
The numbers below use the public AWS Marketplace rate and the Vendr buyer benchmark; both are third-party and not confirmed by Moveworks or ServiceNow. The point is the shape, not the quote.
| Company headcount | Moveworks (estimate) | Workativ (published) | Superkind (published) |
|---|---|---|---|
| 500 employees | Below listed AWS band; enterprise floor applies, ~USD 89K to USD 130K/year8 | ~USD 1,530/month (~USD 18K/year) | EUR 50 to EUR 100/month (unlimited users) |
| 2,000 employees | AWS band: 2,000 x USD 150 = USD 300K/year1; Vendr median USD 130K/year8 | Higher tier, custom quote | EUR 200 to EUR 500/month (unlimited users) |
| 10,000 employees | Custom contract above the AWS band; Vendr top reported USD 271K/year8 | Enterprise quote | Enterprise plan, custom price |
As of October 2026. Add USD 50K to USD 200K year-one implementation on top of the Moveworks license3.
The shape: below 2,000 employees the Moveworks floor dominates and you are paying an enterprise rate for a tool that half the company never asks a question of. A published flat plan like Superkind stays predictable for the whole company, and lets you start on one team before rolling it out.
Hidden costs of Moveworks
The per-employee rate is the headline. These four line items are the reason year-one totals cluster well above the license in third-party reviews.
- Implementation and professional services - USD 50,000 to USD 200,000 one-off, for integrations, agent design, knowledge-base work and rollout over 2 to 6 months3.
- Content and knowledge work - Enterprise Search only works if your Confluence, SharePoint and ServiceNow knowledge is current. Expect a dedicated content project to clean up articles, often with external help.
- Multi-year commitment - 2 to 3 year terms are the path to the 15 to 30 percent discount2. That locks in a vendor whose roadmap now sits inside ServiceNow.
- ServiceNow platform fit - if you are not already a ServiceNow customer, the full Moveworks story (EmployeeWorks, Otto) sits behind a ServiceNow license. That is a separate conversation with a separate bill.
What the ServiceNow acquisition changes
- One sales motion - quotes now come through ServiceNow sales, aligned to the ServiceNow commercial framework. Buyers report less room for custom concessions4.
- Product is being folded in - EmployeeWorks (February 2026) and Otto (May 2026) carry the Moveworks capabilities inside ServiceNow; the standalone product continues, but the roadmap is shared2.
- Lock-in question is bigger - a Moveworks commit is now, in practice, a ServiceNow commit. For companies not already on ServiceNow, the evaluation is a platform choice too.
- European teams still face the same question - a US vendor, now inside a US platform, with regional cloud options that need to be verified for each tenant.
When Moveworks fits, and when it does not
When Moveworks pays off
- Large ServiceNow customer - if ITSM already runs on ServiceNow and HR Service Delivery is on the roadmap, Moveworks slots in and the ecosystem story works.
- Very large headcount - above several thousand employees, the per-employee math catches up with the enterprise floor and the deflection rate pays back the build.
- Strong platform team - a company that can commit to a 2 to 6 month build, resource the knowledge-base work and manage a multi-year commit gets the most out of the model.
When Moveworks does not fit
- Mid-sized companies under 2,000 people - the enterprise floor dominates. A published flat plan or a per-agent model is cheaper and easier to budget.
- European teams that need a signed DPA - a US vendor inside a US platform means every tenant decision runs through a compliance review. A European AI employee shortens that path.
- Companies not already on ServiceNow - the long-term Moveworks story now lives inside ServiceNow. A standalone evaluation is a shorter commit than reality.
- Teams that want more than a chatbot - Moveworks is a help-desk assistant. If your AI employee should also enter orders, send quotes, book refunds and build the weekly report across Outlook, HubSpot and Excel, you want a cross-system AI employee, not a help-desk bot.
The Superkind alternative: a predictable European AI team
If Moveworks does not fit, Superkind is the direct European alternative. One AI employee, one flat price, every channel your team already uses. Superkind is a sovereign European choice: hosted and processed in Europe under European law, GDPR compliant, aligned with the EU AI Act, no training on your data, models from OpenAI, Anthropic, Mistral and Google processed in Europe. For a side-by-side with the full European field, read our comparison of Moveworks alternatives.
- Lives where your team already works - you message it in Outlook, Gmail, Teams, Slack or the web app like a colleague, no new tool to learn.
- Does the task in your programs - 1,500+ integrations across Azure AD, Jira, Confluence, Personio, SharePoint, Notion, Pipedrive and Google Drive. Password resets, access requests and HR replies go out in the right system.
- You decide what needs approval - admin roles, contract changes and compensation replies wait for your OK; routine resets and knowledge answers run on their own.
- Learns and keeps your company knowledge - handbook, tone of voice and onboarding rules live in the Company Brain.
- Hosted in Europe - GDPR compliant, aligned with the EU AI Act, no training, DPA through the Trust Center.
- Comes with a ready-made AI team - IT Help Desk, HR Answerer, Knowledge Finder and Onboarding Buddy work from day one; adapt them or build your own.
- Start for free, unlimited users - up to EUR 150 in credits to start, no credit card; paid plans from EUR 50/month, never a price per employee (as of October 2026).
Data protection and EU hosting
Employee names, salaries, HR tickets and IT access requests are all personal data under the GDPR. Every internal help-desk AI tool touches that data every minute. Three questions decide whether you can move: where is the data hosted, is it used for model training and is there a data processing agreement in place. For a US vendor, now inside a US platform, those three questions are a compliance review that can stretch over months.
For a help desk this means: when Superkind reads an inbound IT ticket, pulls the account from Azure AD and drafts the reply, the data flow stays in Europe. The 1,500+ integrations keep employee data moving between Personio, Jira and SharePoint without model training in the middle. Since February 2025 the EU AI Act also requires companies that use AI to make sure their staff have sufficient AI literacy11, which is a short training exercise, not a procurement blocker.
How to start with Superkind: your AI team instead of Moveworks
If Moveworks pricing feels too big a swing for a first project, start with Superkind. The first task runs in minutes, you keep every approval, and you can scale from there.
- Sign up for free at app.superkind.ai - no credit card, unlimited users from day one, up to EUR 150 in starter credits.
- Forward the first help-desk ticket - send Superkind one real password-reset or Jira-access email from Outlook. It drafts the reply, resets the account and you approve or edit.
- Turn it into a routine - “Every new ticket to it@: triage, resolve password resets and VPN questions, ask me before any admin role.” Done.
- Add the next channel - message Superkind in Microsoft Teams or Slack with an HR question thread, it drafts the answer with the handbook source.
- Grow into your own app - when the volume is there, build an Onboarding app with its own interface on the Superkind platform, on top of what Superkind already knows about your people.
Conclusion
Moveworks pricing is per-employee, custom and sold through ServiceNow sales, with a Vendr-reported median of USD 130,000 per year and an AWS Marketplace rate of USD 150/user/year for a 1,000 to 2,500 user band. For large ServiceNow customers with the scale and the budget, the math can work. For most teams in Europe the simpler and cheaper option is Superkind on a flat EUR 50/month for unlimited users, with 1,500+ integrations into Azure AD, Jira, Personio and SharePoint, and a ready-made AI team for the internal help desk. Pick one real ticket today, send it to Superkind, and you know the shape of the saving by the end of the week.
Frequently Asked Questions
Moveworks does not publish prices. The only public rate is the AWS Marketplace listing at USD 150 per user per year for a 1,000 to 2,500 user band on a 12-month contract. Procurement aggregator Vendr reports a median annual contract of USD 130,000 (31 purchases), ranging from USD 89,500 to USD 271,333. Implementation adds USD 50,000 to USD 200,000, and all pricing is sales-led through ServiceNow since the December 2025 acquisition closed.
Moveworks bills on total employee headcount, not per ticket, per seat or per resolution. You license every employee in the company, whether they ever ask the assistant a question or not, and usage inside the license is unlimited. That makes the budget predictable at the top but expensive at the bottom: a 300-person company still pays the enterprise floor.
Moveworks is a US company and does not publish an EU-only data residency option on its public pages. Since the ServiceNow acquisition it inherits the ServiceNow regional cloud footprint, but EU residency is a check-with-vendor question that must sit in a signed data processing agreement before you move employee data. Superkind is hosted and processed in Europe, GDPR compliant, aligned with the EU AI Act, does not train on your data, and provides a DPA through its Trust Center.
Superkind starts at EUR 0 with up to EUR 150 in credits, then paid plans from EUR 50/month for unlimited users, never a price per seat (as of October 2026). Workativ publishes plans starting around USD 1,530/month. Freshservice Freddy AI and Atomicwork sit well below the Moveworks floor for teams under 1,000 people. For teams in Europe that want a flat, predictable European price, Superkind is the direct alternative.
You message Superkind in Outlook, Microsoft Teams, Slack or the web app like a colleague. It answers IT, HR and knowledge questions, resets passwords in Azure AD, pulls the handbook from SharePoint and does the task in Personio, Jira or Notion. 1,500+ integrations keep everything moving. You decide what needs your OK: admin roles and contract changes wait, routine resets and HR replies run on their own. A ready-made AI team (IT Help Desk, HR Answerer, Knowledge Finder, Onboarding Buddy) works from day one, hosted in Europe.
ServiceNow announced the USD 2.85 billion acquisition in March 2025 and closed it on 15 December 2025. Moveworks is still sold standalone, but its technology now ships inside ServiceNow EmployeeWorks (February 2026) and the Otto unified AI experience (May 2026). Buyers report pricing conversations have become more rigid and aligned to the ServiceNow commercial framework. If you are not already on ServiceNow, the lock-in question is a bigger part of the evaluation than it was in 2024.
Four show up most often: implementation and professional services of USD 50K to USD 200K, ongoing enablement and content curation for the Enterprise Search index, mandatory multi-year commitments to get the 15 to 30 percent discount, and the ServiceNow platform fee if you adopt EmployeeWorks or Otto on top. Plan a year-one total well above the headline license.
Sources
- Moveworks on AWS Marketplace - USD 150/user/year for 1,000 to 2,500 users
- Beri - Moveworks tool overview (pricing, ServiceNow acquisition, EmployeeWorks, Otto)
- eesel AI - Moveworks pricing in 2026: what it really costs
- Workativ - Moveworks pricing (ServiceNow commercial framework)
- Workativ - ServiceNow acquires Moveworks (USD 2.85 billion, March 2025)
- Coworker - Moveworks pricing breakdown
- Ravenna - Moveworks reviews, pricing and alternatives (December 2025)
- Console - Moveworks pricing (Vendr buyer data, USD 130K median)
- GoSearch - Moveworks pricing FAQ
- EU AI Act - Regulation (EU) 2024/1689
- EU AI Act - Article 4: AI literacy
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