Clay AI employee

A Superkind AI employee that creates contacts, enriches company data, checks tables, and prepares follow-ups inside Clay. Message it in Teams or Outlook, it does the work in Clay and reports back with the result. Sensitive actions wait for your approval.

  • Hosted in the EU
  • GDPR data processing agreement
  • Ready to start today
  • Works in Teams, Slack and more

What is a Clay AI employee?

A Clay AI employee is an AI that connects to your Clay account and completes work in it. It creates contacts, enriches data, checks tables, and prepares follow-ups. Superkind builds this AI employee with your company knowledge and delivers the finished result to wherever your team works.

Unlike workflow builders such as Zapier or Make, there is nothing to configure. No triggers, no zaps, nothing to maintain. You describe the outcome in plain English, the AI employee picks the right Clay actions, chains them with your other systems, and asks for your approval before sensitive steps.

About Clay

Clay is a platform for sales data, contact enrichment, signals, tables, and personalised outreach.

  1. You ask in Teams

    Describe what you need in plain English.

  2. Superkind picks the actions

    Selects the right Clay actions and chains them together.

  3. Clay

    Superkind works in Clay

    Creates contacts, enriches data, and checks tables.

  4. Superkind reports back

    Delivers the finished result to Teams or Outlook.

Try asking

What can you ask Superkind to do in Clay?

Messages you would actually send. Copy one, swap in your specifics, and Superkind takes it from there.

Add these new event contacts to Clay and enrich their company, role, and business email address.

you, to @Superkind

Check our Clay pipeline and show me contacts with missing data or failed enrichments.

you, to @Superkind

Prepare personalised follow-ups for these five qualified contacts and send them to me for approval.

you, to @Superkind

Let me know here as soon as new leads appear in Clay, then check company, role, and contact data.

you, to @Superkind
How it works

How does Superkind work with Clay?

  1. Native integrations and connectors for 1,000+ tools

    1Connect your systems

    Clay connects securely to your workspace. Teams and the systems holding your sales data connect as well. Superkind handles the connection and can read the agreed Clay data.

  2. Lena Hoffmann9:12 AM

    @Superkind please check the new leads in Clay, enrich missing company data, and prepare a follow-up.

    @SuperkindApp09:13

    On it. I am checking the new Clay leads and preparing the follow-up.

    2Tell Superkind what you need

    Message your AI employee in Teams like a colleague. Ask it to check a Clay table or prepare contacts for a campaign. Plain English is enough, Superkind picks the right actions.

  3. @SuperkindApp09:14
    • 12 Clay leads checked
    • 9 contacts fully enriched
    • 3 follow-ups prepared
    Clay
    Contact list created12 contacts · 9 complete
    Waiting for your approvalSend follow-ups to Sequencer?

    3Superkind operates, you approve

    Superkind completes the work in Clay and writes the result back in Teams. Changes to contacts, tables, or sequences wait for your approval. Every step is logged.

Actions

What can Superkind do in Clay?

Ask in plain English from Teams or Outlook. Superkind picks the right Clay actions, completes the work, and reports back. No workflows to build.

  • Contacts

    Search contacts

    Finds contacts by company, role, location, and other criteria.

  • Contacts

    Find company contacts

    Finds relevant people at a company and shows their available contact fields.

  • ContactsNeeds approval

    Enrich contact list

    Adds business email addresses, phone numbers, and company data to a contact list.

  • Contacts

    Check contact data

    Checks contacts for missing fields, invalid values, and outdated details.

  • Contacts

    Detect duplicates

    Compares contacts by email address, profile, and company and flags possible duplicates.

  • Enrichment

    Plan waterfall

    Builds an ordered waterfall of data providers for a requested contact field.

  • Enrichment

    Compare data providers

    Compares available providers by data type, coverage, and required Data Credits.

  • EnrichmentNeeds approval

    Add data point

    Writes a confirmed data point to the selected Clay contact.

  • Enrichment

    Check enrichment

    Shows the status, result, and error of an enrichment for a table row.

  • Enrichment

    Estimate credit needs

    Estimates the Data Credits needed for a planned enrichment.

  • Tables

    List tables

    Lists the Clay tables in the current workspace with name and status.

  • Tables

    Check table

    Analyses rows, columns, filters, and failed enrichments in a Clay table.

  • TablesNeeds approval

    Add rows

    Adds confirmed contacts or companies as new rows in a Clay table.

  • TablesNeeds approval

    Update row

    Updates selected fields in an existing table row with confirmed values.

  • Tables

    Analyse columns

    Explains formulas, enrichments, and dependencies between columns in a Clay table.

  • Signals

    Check signals

    Searches contacts and companies for new buying and change signals.

  • Signals

    Find job changes

    Finds job changes, promotions, and new hires at selected target companies.

  • Signals

    Collect company news

    Collects recent company news as signals for prioritisation and outreach.

  • SignalsNeeds approval

    Track event

    Sends a confirmed event to Clay so downstream tasks can respond.

  • Sequencer

    Draft follow-up

    Drafts a personal follow-up from enriched contact and company data.

  • Sequencer

    Check sequence

    Checks the steps, audience, and personalisation fields of a Clay sequence.

  • Sequencer

    Get campaign status

    Shows the status and results of a campaign in Clay Sequencer.

  • SequencerNeeds approval

    Add sequence contact

    Adds a confirmed contact to a selected Clay sequence.

  • Other

    Get workspace

    Shows the name and identifier of the currently connected Clay workspace.

  • Other

    Check credits

    Shows available Data Credits and Actions in the current Clay workspace.

  • OtherNeeds approval

    Run subroutine

    Starts a selected Clay subroutine with the confirmed input values.

Works with your stack

Superkind uses Clay together with your other systems

Ask for outcomes that span tools. The AI employee enriches data in Clay, cross-references CRM records and spreadsheets, and delivers one finished result.

Matching AI employees

Superkind AI employees that work with Clay

Every role brings its expertise and uses Clay as one of its tools.

Companies working with Superkind

CG Group
CG Real Estate
Ecobuilding
Nivocare
Lindenstrom
Tylrus
Lorvan
Voelpker
Voelpker
Lorvan
FAQ

Frequently asked questions

Everything you need to know about your AI employee for Clay.

Yes. Superkind connects your Clay workspace through a managed connector. Once connected, your team can put the AI employee to work in Clay from Teams or Outlook. It can read tables, check contacts and enrichments, and prepare results. It only receives the permissions required for the tasks you agreed.

An admin connects the required Clay workspace and confirms the necessary permissions. Superkind then reviews with you which tables, contact fields, enrichments, and subroutines may be used. The connection is configured and tested during onboarding. Your team can then message the AI employee directly in Teams or Outlook.

It can find contacts and companies, enrich lists, add missing data points, check tables, evaluate signals, and prepare personalised follow-ups. It can also check available Data Credits, the current workspace, and subroutines. The Clay actions it handles for you are configured around your use case and approval rules.

No. You simply describe the outcome you need in Teams or Outlook. Superkind picks the right Clay actions, connects them with HubSpot, Salesforce, or Google Sheets when needed, and reports the result. You do not have to build and maintain triggers or flows in Zapier or Make. The AI employee asks when something is unclear.

Only with your approval when data changes or contacts enter a sequence. Superkind can search for relevant contacts, prepare enrichments and follow-ups, and show everything to you in Teams. The AI employee writes confirmed data to Clay or starts the next sensitive step only after a responsible person approves it.

Superkind is hosted in the EU and signs a GDPR data processing agreement with you. The AI employee receives only the minimum permissions required for your Clay workspace. Your data is not used for training. Access and completed actions are logged so your team can review changes and trace responsibility.

Clay offers a free starting point. Paid plans begin in the low hundreds of euros per month and can rise with usage. Zapier starts at about 20 euros per month and Make at about 10 euros per month, both plus setup and maintenance time. Superkind is priced per use case, a fraction of a full-time hire.

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