Superkind for agencies

In an agency the projects change but the admin stays the same: reading briefs, preparing drafts, incorporating feedback, logging hours. You hand this work to Superkinds. You describe it once in Slack, Teams or by email, they do it in your tools, and nothing goes out before you approve it.

Superkind Team

Every example is set at Schneider GmbH, a made-up company

Meet the agency Superkinds

Four Superkinds, each with one clear job. They all share the same company knowledge, so the Draft Maker knows the Brief Reader's summary

A client project, from brief to invoice

How a campaign project for Schneider GmbH runs through the four Superkinds

YouSlack

@Superkind Schneider GmbH sent a brief for a product campaign. Take care of it.

  1. Brief Reader

    reads the brief and summarises the requirements

    Brief summary
  2. Draft Maker

    creates the first drafts based on the brief

    Drafts With your approval
  3. Feedback Handler

    incorporates the client feedback into the drafts

    Revised version With your approval
  4. Time Tracker

    logs the hours and creates the time sheet

    Time overview
Result

The project is delivered and the hours are logged.

OutlookSharePointSlack

Brief Reader: knows what the client wants

Gets the brief from the inbox or SharePoint, reads it and gives you a summary with the key requirements

projects
You9:00

@Superkind What does the Schneider brief say?

Brief ReaderSuperkind9:02

Three key points from the brief:

  • Audience mechanical engineering buyers
  • Channels LinkedIn and trade fair
  • Deadline April 15

Set up in three steps

  1. Write in Slack: "@Superkind, I need a Brief Reader. Summarise every new brief in three points."

  2. Connect the inbox and SharePoint. Superkind spots briefs by subject line and sender.

  3. Say where the summary goes: "Always in #projects." Superkind posts it there.

CanvaGoogle DocsSharePoint

Draft Maker: turns the brief into a first draft

Takes the summary, gets the templates from Canva and delivers the first draft for your review

Projects
You11:00

@Superkind Turn the Schneider brief into LinkedIn ad drafts.

Draft MakerSuperkind11:05

Three drafts in Canva, all following the brief. Have a look:

Schneider campaign drafts3 drafts in Canva

Set up in three steps

  1. Write in Teams: "@Superkind, I need a Draft Maker for ads and copy."

  2. Connect Canva and SharePoint. Superkind takes the templates and colours from the brand profile.

  3. Confirm the rule: "Show me every draft before it goes to the client."

OutlookCanvaSharePoint

Feedback Handler: acts on what the client says

Reads the feedback from the email, compares it with the draft and delivers a revised version

projects
You14:30

@Superkind Schneider wants the headline shorter and the image brighter. Work that in.

Feedback HandlerSuperkind14:35

Changes applied. The new version is in SharePoint:

  • Headline shortened to 5 words Done
  • Image brightness adjusted Done
  • New version ready for your review Waiting for you

Set up in three steps

  1. Write in Slack: "@Superkind, I need a Feedback Handler. Read the client feedback and work it into the draft."

  2. Connect the inbox and Canva. Superkind spots feedback emails by subject line.

  3. Set the rule: "Show me every revised version before it goes to the client."

ClockifyExcelOutlook

Time Tracker: knows what the project cost

Reads the time entries from Clockify, groups them by project and creates the time sheet in Excel

Projects
You17:00

@Superkind How many hours are on the Schneider project?

Time TrackerSuperkind17:01

Overview from Clockify for the Schneider project:

  • Concept 12 hours Done
  • Design 8 hours Done
  • Feedback rounds 4 hours

Set up in three steps

  1. Write in Teams: "@Superkind, I need a Time Tracker. Sum up the hours per project every Friday."

  2. Connect Clockify and Excel. Superkind reads the entries and writes the overview.

  3. Say when the report comes: "Fridays at 5 pm in #projects." From then on it comes every week.

Frequently asked questions

Does Superkind send drafts to clients without me?

Only if you want it to. You decide what a Superkind may do on its own and what needs your approval. It shows you drafts and revised versions first, in Slack, Teams or by email.

Does it work with my design tools?

Superkind has 1,700+ integrations, including Canva, SharePoint, Outlook and Clockify. It works in the tools you already have.

Can Superkind match my agency's tone?

Yes. You add sample texts to your company knowledge, and every Superkind draws on them. The Draft Maker writes in the tone you showed it once.

What does it cost?

You can try Superkind for free, with up to 150 hours of work and no credit card. Business starts at €50 a month for unlimited users. €1 gets about one hour of work done. Every plan is on the pricing page.

Is my data safe?

Superkind keeps storage and AI models in the EU, is GDPR compliant and aligned with the EU AI Act. No model is trained on your data.

More use cases

The other departments and their Superkinds

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