Superkind for corporate communications

In corporate communications the same work comes back every week: drafting press releases, answering media inquiries, writing intranet articles, maintaining messaging guidelines. You hand this work to Superkinds. You describe it once in Slack, Teams or by email, they do it in your tools, and nothing goes out before you approve it.

Superkind Team

Every example is set at Schneider GmbH, a made-up company

Meet the communications Superkinds

Four Superkinds, each with one clear job. They all share the same company knowledge, so the Intranet Editor knows the messaging from the Press Writer

Announcing a product launch, inside and out

How the communications for the new Schneider pump drive run through the four Superkinds

YouSlack

@Superkind We launch the E5 pump drive in June. Prepare the communications, internal and external.

  1. Press Writer

    writes the press release and the key messages

    Press release With your approval
  2. Media Assistant

    answers incoming media inquiries using the approved messages

    Replies With your approval
  3. Intranet Editor

    writes the intranet article for the team

    Intranet article With your approval
  4. Crisis Preparer

    creates the Q&A document for a potential crisis

    Q&A document
Result

The communications are ready. Press, media, employees and crisis response are covered.

WordOutlookSharePoint

Press Writer: gets your news to the point

Creates the press release from the product data and the messaging guidelines in your company knowledge and shows it to you for approval

Communications
You9:00

@Superkind Write the press release for the E5 drive.

Press WriterSuperkind9:04

Draft is ready. Key messages and technical data taken from the product sheet.

PR E5 pump driveWord document · press release

Set up in three steps

  1. Write in Teams: "@Superkind, I need a Press Writer. When I have news, you write the press release."

  2. Store your messaging guidelines and templates in SharePoint. Superkind uses them for every text.

  3. Confirm: no press release leaves the company without your approval.

OutlookSharePointWord

Media Assistant: responds quickly and correctly

Reads incoming media inquiries in the inbox and prepares replies from the approved key messages

communications
You11:30

@Superkind A journalist is asking about the E5 delivery times. What do we say?

Media AssistantSuperkind11:32

Reply prepared from the approved messages:

  • Delivery from September, as in the PR
  • Pricing on request only
  • Draft reply waiting for your approval Waiting for you

Set up in three steps

  1. Write in Slack: "@Superkind, I need a Media Assistant. When a media inquiry comes in, prepare the reply."

  2. Connect the inbox. Superkind spots media inquiries and flags them straight away.

  3. Set the rule: "Never reply yourself. Show me the draft, I approve." Superkind follows it.

SharePointWordSlack

Intranet Editor: tells the team what is going on

Turns the news into an intranet article in the voice of internal communications and publishes it after your approval

Communications
You14:00

@Superkind Write an intranet article on the E5 for the team.

Intranet EditorSuperkind14:03

Article is ready. Tone and structure match the last intranet posts.

Intranet: New E5 pump driveWord document · internal article

Set up in three steps

  1. Write in Teams: "@Superkind, I need an Intranet Editor. When something new happens, you write the intranet article."

  2. Connect SharePoint. Superkind publishes the article there after your approval.

  3. Show three example articles. Superkind keeps the internal voice in your company knowledge.

WordOutlookSharePoint

Crisis Preparer: has the answers before the questions come

Creates a Q&A list with the ten most likely questions and matching answers from the topic

communications
You16:00

@Superkind Create a Q&A list for the E5 in case there are follow-up questions.

Crisis PreparerSuperkind16:04

Q&A list with ten questions ready. Topics: delivery, price, compatibility.

  • Delivery time? from September 2026
  • Compatible with P4? yes, retrofit possible
  • Price? on request only

Set up in three steps

  1. Write in Slack: "@Superkind, I need a Crisis Preparer. For every piece of news, create a Q&A list."

  2. Store the rules in company knowledge: "Prices on request only, technical data only from the product sheet."

  3. Say where the Q&A list goes: "In SharePoint under Communications." Superkind stores it there.

Frequently asked questions

Does Superkind reply to journalists without me?

No. Every draft waits for your approval. Superkind prepares the reply but never sends it on its own.

Which tools do I need?

The ones you already have. Superkind has 1,700+ integrations, including SharePoint, Outlook and Word. Nobody has to learn a new tool.

Do the Superkinds know about each other?

Yes. What one Superkind learns goes into your company knowledge, and every Superkind uses it. So the Intranet Editor knows the key messages from the Press Writer.

What does it cost?

You can try Superkind for free, with up to 150 hours of work and no credit card. Business starts at €50 a month for unlimited users. €1 gets about one hour of work done. Every plan is on the pricing page.

Is my data safe?

Superkind keeps storage and AI models in the EU, is GDPR compliant and aligned with the EU AI Act. No model is trained on your data.

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