Superkind for SDRs

As an SDR the same work comes back every week: researching leads, writing first touches, getting meetings on the calendar, preparing handoffs for the account executive. You hand this work to Superkinds. You describe it once in Slack, Teams or by email, they do it in your tools, and nothing goes out before you approve it.

Superkind Team

Every example is set at Schneider GmbH, a made-up company

Meet the SDR Superkinds

Four Superkinds, each with one clear job. They all share the same company knowledge, so the Outreach Writer knows the Lead Scout's research

One lead, from research to handoff

How a new lead at Schneider GmbH runs through the four Superkinds

YouSlack

@Superkind Müller Maschinenbau signed up for our whitepaper. Pick up the lead.

  1. Lead Scout

    researches the company, the contact and the likely need

    Lead profile
  2. Outreach Writer

    writes a personalized first touch based on the research

    Email draft With your approval
  3. Meeting Booker

    suggests three time slots and sends the invitation

    Meeting in calendar With your approval
  4. Handoff Assistant

    summarizes everything in a handoff briefing for the account executive

    Handoff briefing
Result

The meeting is booked and the account executive has the briefing.

HubSpotLinkedInOutlook

Lead Scout: knows who you should call

Looks up the contact on LinkedIn, checks the company and creates everything in HubSpot

outbound
You8:45

@Superkind What do you know about Müller Maschinenbau?

Lead ScoutSuperkind8:46

Mechanical engineering, 120 employees, based in Stuttgart. Contact is Thomas Berger, Head of Maintenance.

  • Company Müller Maschinenbau, Stuttgart Done
  • Contact Thomas Berger, Maintenance Done
  • HubSpot Contact created Done

Set up in three steps

  1. Write in Slack: "@Superkind, I need a Lead Scout. Research new leads and create them in HubSpot."

  2. Connect HubSpot, LinkedIn and Outlook. Superkind reads the profiles and the inbox there.

  3. Say when it runs: "Automatically on every new whitepaper download." Superkind saves it as a routine.

HubSpotOutlookLinkedIn

Outreach Writer: hits the right tone

Takes the lead profile from HubSpot, writes a personalized email and shows you the draft

Outbound
You9:30

@Superkind Write a first touch for Thomas Berger at Müller Maschinenbau.

Outreach WriterSuperkind9:32

The draft references his whitepaper interest and the pumps in maintenance.

First touch Thomas BergerDraft in Outlook · personalized

Set up in three steps

  1. Write in Teams: "@Superkind, I need an Outreach Writer. Write personalized emails to new leads."

  2. Add three example emails that worked well. Superkind keeps the voice in your company knowledge.

  3. Confirm the rule: no email goes out before you approve it.

Google CalendarHubSpotOutlook

Meeting Booker: gets the meeting on the calendar

Checks your calendar and the account executive's, suggests three slots and sends the invitation after your approval

outbound
You10:15

@Superkind Book a meeting with Thomas Berger for next week.

Meeting BookerSuperkind10:16

Three options, all with a free slot for you and Lisa (AE):

  • Tue 2 pm You + Lisa free Waiting for you
  • Wed 10 am You + Lisa free Waiting for you
  • Thu 3 pm You + Lisa free Waiting for you

Set up in three steps

  1. Write in Slack: "@Superkind, I need a Meeting Booker. Suggest times that work for me and the AE."

  2. Connect Google Calendar, HubSpot and Outlook. Superkind reads the calendars and sends invitations.

  3. Confirm the rule: every invitation waits for your approval.

HubSpotWordSlack

Handoff Assistant: makes the handoff seamless

Collects the lead profile, outreach and meeting details from HubSpot and writes a briefing for the account executive

Outbound
You11:00

@Superkind Create the handoff briefing for Lisa for the Müller Maschinenbau meeting.

Handoff AssistantSuperkind11:02

The briefing is in Word: lead profile, communication so far and the need for maintenance pumps.

Handoff Müller MaschinenbauBriefing in Word · for Lisa

Set up in three steps

  1. Write in Teams: "@Superkind, I need a Handoff Assistant. Summarize everything in a briefing for every qualified lead."

  2. Connect HubSpot, Word and Slack. Superkind reads the contact history and writes the briefing.

  3. Say when it runs: "As soon as the meeting is confirmed." Superkind creates the briefing automatically.

Frequently asked questions

Does Superkind send emails to leads without me?

Only if you want it to. You decide what a Superkind may do on its own and what needs your approval. It shows you outreach emails and invitations first, in Slack, Teams or by email.

Which tools do I need?

The ones you already have. Superkind has 1,700+ integrations, including HubSpot, LinkedIn, Google Calendar and Outlook. Nobody has to learn a new tool.

Do the Superkinds know about each other?

Yes. What one Superkind learns goes into your company knowledge, and every Superkind uses it. So the Outreach Writer knows the Lead Scout's research.

What does it cost?

You can try Superkind for free, with up to 150 hours of work and no credit card. Business starts at €50 a month for unlimited users. €1 gets about one hour of work done. Every plan is on the pricing page.

Is my data safe?

Superkind keeps storage and AI models in the EU, is GDPR compliant and aligned with the EU AI Act. No model is trained on your data.

More use cases

The other departments and their Superkinds

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