MSG91 AI employee

A Superkind AI employee that connects to MSG91, summarises calls, checks missed calls, and updates contacts for you. Message it in Teams or Outlook, it does the work in MSG91 and reports back with the result. Sensitive actions such as callbacks or changes to contact data wait for your approval.

  • Hosted in the EU
  • GDPR data processing agreement
  • Ready to start today
  • Works in Teams, Slack and more

What is a MSG91 AI employee?

A MSG91 AI employee is an AI that connects to your MSG91 account and completes work in it. It retrieves Voice Logs and call recordings, summarises conversations, maintains Segmento contacts, and prepares callbacks. Superkind builds this AI employee with your company knowledge and delivers the finished result to wherever your team works.

Unlike workflow builders such as Zapier or Make, there is nothing to configure. No triggers, no zaps, nothing to maintain. You describe the outcome in plain English, the AI employee picks the right MSG91 actions, chains them with your other systems, and asks for your approval before sensitive steps.

About MSG91

MSG91 is a customer communications platform with Voice, SMS, WhatsApp, email, campaigns, Segmento contacts, and the Hello contact centre.

  1. You ask in Teams

    Describe what you need in plain English.

  2. Superkind picks the actions

    Selects the right MSG91 actions and chains them together.

  3. MSG91

    Superkind works in MSG91

    Checks Voice Logs, reads recordings, maintains Segmento contacts. Your real data.

  4. Superkind reports back

    Delivers the finished result to Teams or Outlook.

Try asking

What can you ask Superkind to do in MSG91?

Messages you would actually send. Copy one, swap in your specifics, and Superkind takes it from there.

Summarise today’s MSG91 calls with customer concerns, decisions, and open next steps for me.

you, to @Superkind

Create HubSpot callbacks for these three missed MSG91 calls and assign them to sales.

you, to @Superkind

Update the HubSpot contact with the phone number and the outcome of the latest MSG91 conversation.

you, to @Superkind

Let me know here as soon as an MSG91 call is missed, with contact, number, and responsible team.

you, to @Superkind
How it works

How does Superkind work with MSG91?

  1. Native integrations and connectors for 1,000+ tools

    1Connect your systems

    MSG91 is connected securely to your account. Add Teams and the systems where contacts or tasks live. Superkind sets up the connections and gets to work.

  2. Lena Hoffmann9:12 AM

    @Superkind check the missed MSG91 calls from today, match the contacts with HubSpot, and prepare the necessary callbacks.

    @SuperkindApp9:13 AM

    On it. I am checking the MSG91 Voice Logs, matching the contacts, and preparing the callbacks.

    2Tell Superkind what you need

    Message your AI employee in Teams like a colleague. Ask it to summarise MSG91 calls or create callbacks from missed calls. Superkind picks the required MSG91 actions.

  3. @SuperkindApp9:14 AM
    • 3 missed calls checked
    • 2 Segmento contacts found
    • 1 callback awaits approval
    MSG91
    Hello ticket createdContact Meier · High priority
    Waiting for your approvalStart the callback now?

    3Superkind operates, you approve

    Superkind checks MSG91, completes the work, and writes the result back in Teams. An outbound call or sensitive change waits for your approval. Every step is logged.

Actions

What can Superkind do in MSG91?

Ask in plain English from Teams or Outlook. Superkind picks the right MSG91 actions, completes the work, and reports back. No workflows to build.

  • Calls and Voice

    Get Voice Logs

    Retrieves MSG91 Voice Logs with number, direction, status, and timestamp.

  • Calls and Voice

    Check call details

    Reads duration, status, and involved numbers for an MSG91 call.

  • Calls and Voice

    Get call recording

    Opens the available recording for a completed MSG91 call.

  • Calls and Voice

    Get Voice file

    Retrieves a Voice file stored in MSG91 for further processing.

  • Calls and VoiceNeeds approval

    Start call

    Starts an MSG91 click to call or two way call.

  • Calls and VoiceNeeds approval

    Run IVR flow

    Runs an MSG91 IVR flow for a selected phone number.

  • Contacts

    Search contacts

    Finds Segmento contacts by name, phone number, or stored fields.

  • Contacts

    Get phonebook fields

    Reads the available MSG91 phonebook fields for accurate matching.

  • ContactsNeeds approval

    Create contact

    Creates a Segmento contact with a phone number and agreed fields.

  • ContactsNeeds approval

    Update contact

    Changes the phone number or fields of an existing Segmento contact.

  • ContactsNeeds approval

    Delete contact

    Permanently removes a Segmento contact from MSG91.

  • Campaigns

    Check campaigns

    Lists MSG91 campaigns with channel, segment, and current status.

  • CampaignsNeeds approval

    Launch campaign

    Launches an MSG91 campaign for an approved segment.

  • Campaigns

    Get campaign status

    Reads delivery and status for an active MSG91 campaign.

  • Campaigns

    Compare campaign results

    Compares deliveries and responses across several MSG91 campaigns.

  • Messages

    Get SMS Logs

    Retrieves MSG91 SMS Logs with recipient, status, and timestamp.

  • Messages

    Get WhatsApp Logs

    Reads MSG91 WhatsApp Logs with template, recipient, and delivery status.

  • Messages

    Get email logs

    Retrieves MSG91 email logs with recipient, subject, and delivery status.

  • MessagesNeeds approval

    Send message

    Sends an approved SMS, WhatsApp message, or email through MSG91.

  • Analytics

    Get Voice Analytics

    Reads MSG91 Voice Analytics for volume, answers, and call status.

  • Analytics

    Get SMS Analytics

    Reads MSG91 SMS Analytics for sends, deliveries, and errors.

  • Analytics

    Get WhatsApp Analytics

    Reads MSG91 WhatsApp Analytics for sends and deliveries.

  • Analytics

    Get email analytics

    Reads MSG91 email analytics for sends, deliveries, and responses.

  • Other

    Get OTP Logs

    Retrieves MSG91 OTP Logs with channel, status, and timestamp.

  • Other

    Get Hello tickets

    Lists MSG91 Hello tickets with inbox, contact, and status.

  • Other

    Get templates

    Lists MSG91 templates for SMS, WhatsApp, email, or Voice.

Works with your stack

Superkind uses MSG91 together with your other systems

Ask for outcomes that span tools. The AI employee pulls communication data from MSG91, matches it with contacts and tasks in your stack, and delivers one finished result.

Matching AI employees

Superkind AI employees that work with MSG91

Every role brings its expertise and uses MSG91 as one of its tools.

Companies working with Superkind

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CG Real Estate
Ecobuilding
Nivocare
Lindenstrom
Tylrus
Lorvan
Voelpker
Voelpker
Lorvan
FAQ

Frequently asked questions

Everything you need to know about your AI employee for MSG91.

Yes. Superkind connects the AI employee to your MSG91 account through a managed connector. Your team can then assign tasks from Microsoft Teams or Outlook. The AI employee reads Voice Logs, call recordings, and Segmento contacts, completes agreed actions, and reports back with the result. It receives only the permissions it genuinely needs.

An MSG91 admin provides the Authkey and confirms the required areas and permissions. Together, we define which numbers, channels, campaigns, and Segmento contacts the AI employee may use. Superkind configures the connector during onboarding and tests the agreed tasks with you. Your team can then simply write in Teams or Outlook.

It can retrieve Voice Logs and call recordings, summarise conversations, detect missed calls, and prepare callbacks. It can also maintain Segmento contacts, check campaigns, analyse message logs, and summarise MSG91 Analytics. The actions it actually takes depend on your use case and the permissions your team has approved.

No. With Zapier or Make, you build triggers, filters, and individual steps yourself and maintain them when something changes. With the AI employee, you describe the outcome you need in plain English. Superkind picks the right MSG91 actions, connects them with Teams, Outlook, or HubSpot when needed, and asks when information or approval is missing.

Only with your approval. Superkind can detect missed MSG91 calls, find the matching Segmento or HubSpot contact, and prepare a callback. Before the outbound call starts through MSG91, the AI employee waits for a responsible person to approve it in Teams. Your team defines which other MSG91 actions are sensitive and also require approval.

Superkind is hosted in the EU and signs a GDPR data processing agreement with you. The AI employee receives only the minimum MSG91 permissions required for the agreed use case. Your communications data is not used to train models. Access and completed actions are logged so your team can trace every step.

MSG91 Hello publicly lists its Basic plan at about 40 US dollars and its Premium plan at about 80 US dollars per month. Communication channels may also carry usage based charges. Zapier starts at about 20 euros per month and Make at about 10 euros, both plus setup time and maintenance. Superkind is priced per use case, a fraction of a full-time hire.

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