Superkind for advertising agencies

At an agency the work piles up next to the projects: sorting briefs, logging hours, collecting feedback, keeping clients updated. You hand this work to Superkinds. You describe it once in Slack, Teams or by email, they do it in your tools, and nothing goes out before you approve it.

Superkind Team

Every example is set at Schneider GmbH, a made-up company

Meet the agency Superkinds

Four Superkinds, each with one clear job. They all share the same company knowledge, so the Hours Tracker knows the Brief Manager’s projects

A client campaign, from brief to report

How the campaign for Schneider GmbH’s retrofit kit runs through the four Superkinds

YouSlack

@Superkind Schneider GmbH wants a campaign for the P4 retrofit kit. Set up the project and get the brief.

  1. Brief Manager

    captures the brief and sets up the project with all details

    Project brief
  2. Draft Coordinator

    manages the drafts and collects client feedback

    Drafts With your approval
  3. Hours Tracker

    logs everyone’s hours and checks them against the budget

    Hours overview
  4. Campaign Reporter

    evaluates the campaign and sends the client the report

    Campaign report With your approval
Result

The campaign is wrapped up, the hours are correct and the client has their report.

AsanaGoogle DocsOutlook

Brief Manager: gets every project in shape

Reads the client brief from email, creates the project in Asana and summarizes the requirements in a Google Doc

projects
You9:00

@Superkind Schneider GmbH sent a new brief. Set up the project.

Brief ManagerSuperkind9:02

The project is in Asana, the brief is in the Google Doc. Here is the summary:

  • Client Schneider GmbH
  • Product Retrofit kit P4
  • Deadline 15 March

Set up in three steps

  1. Write in Slack: "@Superkind, I need a Brief Manager. Capture every client brief and set up the project in Asana."

  2. Connect Asana, Google Docs and the inbox. Superkind reads briefs and creates projects automatically.

  3. Say how it works: "Show me the project before you finalize it."

AsanaGoogle DriveOutlook

Draft Coordinator: keeps the approval process together

Stores drafts in Google Drive, sends them to the client and collects feedback in Asana

Creative
You14:00

@Superkind Send the three drafts to Schneider GmbH and collect feedback.

Draft CoordinatorSuperkind14:02

The drafts are going out now. I will log the feedback as soon as it comes in.

Drafts Schneider P43 variants · Google Drive

Set up in three steps

  1. Write in Teams: "@Superkind, I need a Draft Coordinator. Send drafts to the client and collect feedback."

  2. Connect Google Drive and Asana. Superkind stores the files and tracks feedback.

  3. Confirm the rule: "Drafts go to the client only with my approval."

ClockifyAsanaExcel

Hours Tracker: keeps the budget in sight

Collects time entries from Clockify, checks them against the project budget in Asana and flags deviations

projects
You16:00

@Superkind How is the Schneider project doing on budget?

Hours TrackerSuperkind16:01

62 of 80 hours used. At this pace you will have about 5 hours left.

  • Used 62 of 80 hours
  • Creative 38 hours Done
  • Consulting 24 hours

Set up in three steps

  1. Write in Slack: "@Superkind, I need an Hours Tracker. Check time against budget and flag when it gets tight."

  2. Connect Clockify and Asana. Superkind reads the time entries and knows the budget.

  3. Say when it reports: "Every Friday in #projects and immediately when the budget is over 80%."

Google AnalyticsLinkedIn AdsGoogle Sheets

Campaign Reporter: delivers the numbers to the client

Pulls the campaign numbers from Google Analytics and LinkedIn Ads and summarizes them in a Google Sheet

Creative
You10:30

@Superkind Write the campaign report for Schneider and send me the draft.

Campaign ReporterSuperkind10:32

The report is in the Google Sheet. Here are the key numbers:

  • Reach LinkedIn: 12,400 impressions Done
  • Clicks 340 to the blog post Done
  • Recommendation Repeat the retrofit post Waiting for you

Set up in three steps

  1. Write in Teams: "@Superkind, I need a Campaign Reporter. Summarize the numbers and write a report for the client."

  2. Connect Google Analytics, LinkedIn Ads and Google Sheets. Superkind pulls the numbers and fills the sheet.

  3. Confirm the rule: "The report goes to the client only when I approve it."

Frequently asked questions

Does Superkind send drafts to the client without me?

Only if you want it to. You decide what Superkind may do on its own. It shows you drafts and reports first, in Slack, Teams or by email.

Which tools do I need?

The ones you already have. Superkind has 1,700+ integrations, including Asana, Clockify, Google Drive, Google Analytics and LinkedIn Ads. Nobody has to learn a new tool.

Do the Superkinds know about each other?

Yes. What one Superkind learns goes into your company knowledge. So the Hours Tracker knows the Brief Manager’s projects and the Draft Coordinator’s deadlines.

What does it cost?

You can try Superkind for free, with up to 150 hours of work and no credit card. Business starts at €50 a month for unlimited users. €1 gets about one hour of work done. Every plan is on the pricing page.

Is my data safe?

Superkind keeps storage and AI models in the EU, is GDPR compliant and aligned with the EU AI Act. No model is trained on your data.

More use cases

The other departments and their Superkinds

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