Superkind for content creation

In content creation the same work comes back every week: researching topics, writing copy, preparing images, planning when to publish. You hand this work to Superkinds. You describe it once in Slack, Teams or by email, they do it in your tools, and nothing goes out before you approve it.

Superkind Team

Every example is set at Schneider GmbH, a made-up company

Meet the content Superkinds

Four Superkinds, each with one clear job. They all share the same company knowledge, so the Copywriter knows the topics the Research Scout found

One technical article, from idea to publication

How a new article on pump maintenance at Schneider GmbH runs through the four Superkinds

YouMicrosoft Teams

@Superkind We need a technical article on pump maintenance in winter. Research, write and plan the publication.

  1. Research Scout

    researches the most common questions about pump maintenance in winter

    Topic brief
  2. Copywriter

    writes the article using the terminology from the product sheets

    Draft With your approval
  3. Image Editor

    prepares the images and graphics for the article

    Visuals With your approval
  4. Publication Planner

    plans the publication on the website and social media

    Publication plan
Result

The article is live, the posts follow the schedule.

Google AnalyticsHubSpotOutlook

Research Scout: knows what your readers want

Reads the search queries in Google Analytics, the questions from HubSpot and the incoming emails and suggests the right topics

content
You9:00

@Superkind Which topics fit this week for the maintenance area?

Research ScoutSuperkind9:02

Three topics from last week’s inquiries:

  • Preparing maintenance for winter searched often
  • Ordering spare parts on time Inbox
  • Pump performance after servicing HubSpot

Set up in three steps

  1. Write in Slack: "@Superkind, I need a Research Scout. Check every week what topics our customers care about."

  2. Connect Google Analytics, HubSpot and the inbox. Superkind only reads there and changes nothing.

  3. Say when it runs: "Every Monday at 9 in #content." Superkind saves it as a routine.

WordPressGoogle DocsSharePoint

Copywriter: writes expert copy that lands

Turns a topic brief into the finished article with the terminology from your product sheets in Google Docs

Content
You10:30

@Superkind Write the article on pump maintenance in winter.

CopywriterSuperkind10:33

The draft is in Google Docs. I used the data from the P4 product sheet.

Pump maintenance in winterDraft in Google Docs

Set up in three steps

  1. Write in Teams: "@Superkind, I need a Copywriter for technical articles and landing pages."

  2. Add three texts you like. Superkind keeps the voice in your company knowledge.

  3. Set what never goes out alone: "Publish nothing without my approval."

CanvaSharePointGoogle Drive

Image Editor: makes the article visually complete

Creates the graphics in Canva from your company templates and stores them in SharePoint or Google Drive

content
You13:00

@Superkind Finish the graphics for the maintenance article.

Image EditorSuperkind13:03

Three graphics are in SharePoint, all in your brand design:

  • Cover image 1200×628 px Done
  • Infographic maintenance steps 800×1200 px Waiting for you
  • Social image 1080×1080 px Done

Set up in three steps

  1. Write in Slack: "@Superkind, I need an Image Editor. Use our Canva templates."

  2. Connect Canva and SharePoint. Superkind takes the templates from your brand design.

  3. Confirm the rule: infographics wait for your approval, standard images the Superkind handles on its own.

WordPressLinkedInGoogle Calendar

Publication Planner: gets everything out on time

Spreads articles and posts over the weeks, gets your approval and publishes them on WordPress and LinkedIn

Content
You14:00

@Superkind Plan the publication for the maintenance article.

Publication PlannerSuperkind14:02

The article goes out Tuesday, the two posts follow:

  • Tue 9:00 Article on WordPress Waiting for you
  • Wed 10:00 Post on LinkedIn Waiting for you
  • Fri 10:00 Second post Waiting for you

Set up in three steps

  1. Write in Teams: "@Superkind, plan our publications. Articles on Tuesdays, posts on Wednesdays and Fridays."

  2. Connect WordPress, LinkedIn and Google Calendar. Superkind adds the dates.

  3. Confirm the rule: every publication waits for your approval.

Frequently asked questions

Does Superkind publish articles without me?

Only if you want it to. You decide what a Superkind may do on its own and what needs your approval. It shows you articles and posts first, in Slack, Teams or by email.

Which tools do I need?

The ones you already have. Superkind has 1,700+ integrations, including WordPress, Google Docs, Canva, HubSpot and LinkedIn. Nobody has to learn a new tool.

Do the Superkinds know about each other?

Yes. What one Superkind learns goes into your company knowledge, and every Superkind uses it. So the Copywriter knows the topics the Research Scout found.

What does it cost?

You can try Superkind for free, with up to 150 hours of work and no credit card. Business starts at €50 a month for unlimited users. €1 gets about one hour of work done. Every plan is on the pricing page.

Is my data safe?

Superkind keeps storage and AI models in the EU, is GDPR compliant and aligned with the EU AI Act. No model is trained on your data.

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