Superkind for CRM maintenance

In CRM maintenance the same work comes back every week: updating contacts, cleaning duplicates, logging activities, pulling reports. You hand this work to Superkinds. You describe it once in Slack, Teams or by email, they do it in your CRM, and nothing gets deleted before you approve it.

Superkind Team

Every example is set at Schneider GmbH, a made-up company

Meet the CRM Superkinds

Four Superkinds, each with one clear job. They all share the same company knowledge, so the Report Builder knows the clean data the Duplicate Checker prepared

A clean CRM, week after week

How the CRM at Schneider GmbH keeps itself current through the four Superkinds

YouSlack

@Superkind Bring our HubSpot up to date. Check contacts, find duplicates, log activities.

  1. Contact Updater

    checks all contacts and fills in missing fields

    Updated contacts
  2. Duplicate Checker

    finds duplicates and suggests which to merge

    Duplicate list With your approval
  3. Activity Tracker

    logs emails and meetings as activities

    Activity log
  4. CRM Reporter

    creates the weekly report on CRM quality

    Weekly report
Result

The CRM is clean, the report is in #sales.

HubSpotLinkedInOutlook

Contact Updater: makes sure every field is filled

Cross-checks contacts in HubSpot with LinkedIn profiles and the inbox and fills in missing fields like phone and title

sales
You8:00

@Superkind Which contacts are incomplete?

Contact UpdaterSuperkind8:02

Twelve contacts without phone number or job title:

  • Purchasing Müller AG Phone missing Updated
  • Engineering Bauer GmbH Title missing Updated
  • Sales Klein KG Both missing Waiting for you

Set up in three steps

  1. Write in Slack: "@Superkind, I need a Contact Updater. Check every week which contacts are incomplete."

  2. Connect HubSpot, LinkedIn and Outlook. Superkind cross-checks the data but only changes with your approval.

  3. Say when it runs: "Every Monday at 8 in #sales." Superkind saves it as a routine.

HubSpotExcelSalesforce

Duplicate Checker: cleans up double entries

Searches HubSpot for contacts with the same email or similar name and lists matches for your approval

Sales
You9:30

@Superkind Any duplicates in HubSpot?

Duplicate CheckerSuperkind9:32

Four possible duplicates found:

  • Schneider, T. / Schneider, Thomas same email Waiting for you
  • Weber AG / Weber AG Munich same domain Waiting for you
  • Kraus, M. no duplicate Done

Set up in three steps

  1. Write in Teams: "@Superkind, I need a Duplicate Checker. Look for double contacts every week."

  2. Connect HubSpot. Superkind searches for matching emails and similar names.

  3. Confirm the rule: merging only with your approval.

HubSpotOutlookGoogle Calendar

Activity Tracker: nothing slips through

Reads emails from Outlook and meetings from Google Calendar and logs them as activities on the right contact in HubSpot

sales
You11:00

@Superkind Log last week’s activities.

Activity TrackerSuperkind11:03

Eight emails and three meetings logged:

  • Emails 8 logged Done
  • Meetings 3 logged Done
  • Missing none open

Set up in three steps

  1. Write in Slack: "@Superkind, log our emails and meetings as activities in HubSpot every day."

  2. Connect HubSpot, Outlook and Google Calendar. Superkind matches each activity to the right contact.

  3. Say when it runs: "Every day at 11 in #sales." From then on nothing gets forgotten.

HubSpotExcelSlack

CRM Reporter: shows you how clean your CRM is

Counts complete contacts, cleaned duplicates and logged activities and sums it up in one report

Sales
You16:00

@Superkind How’s our CRM looking this week?

CRM ReporterSuperkind16:02

CRM report for this week:

  • Contacts updated 12 completed Done
  • Duplicates 4 found, 2 merged Done
  • Activities 35 logged Done

Set up in three steps

  1. Write in Teams: "@Superkind, send me a CRM report every Friday."

  2. Connect HubSpot and Excel. Superkind reads the data and creates the report.

  3. Say where the report goes: "Fridays at 4 pm in #sales." From then on it comes every week.

Frequently asked questions

Does Superkind delete contacts without me?

No. Superkind suggests merges but only carries them out with your approval. No contact is deleted or changed without your say-so.

Which tools do I need?

The ones you already have. Superkind has 1,700+ integrations, including HubSpot, Salesforce, Pipedrive and Outlook. Nobody has to learn a new tool.

Do the Superkinds know about each other?

Yes. What one Superkind learns goes into your company knowledge, and every Superkind uses it. So the CRM Reporter knows the data from the Contact Updater and the Duplicate Checker.

What does it cost?

You can try Superkind for free, with up to 150 hours of work and no credit card. Business starts at €50 a month for unlimited users. €1 gets about one hour of work done. Every plan is on the pricing page.

Is my data safe?

Superkind keeps storage and AI models in the EU, is GDPR compliant and aligned with the EU AI Act. No model is trained on your data.

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