Superkind for market research

Market research takes time: watching competitors, comparing prices, spotting trends, writing reports. You hand this work to Superkinds. You describe it once in Slack, Teams or by email, they do it in your tools, and no report goes out before you approve it.

Superkind Team

Every example is set at Schneider GmbH, a made-up company

Meet the market research Superkinds

Four Superkinds, each with one clear job. They all share the same company knowledge, so the Report Writer knows everything the Competitor Scout found

One market analysis, from competitor to report

How the quarterly analysis of the pump market at Schneider GmbH runs through the four Superkinds

YouSlack

@Superkind Create the market analysis for Q2. Check what the competitors are doing and how prices are moving.

  1. Competitor Scout

    collects competitor news from websites and LinkedIn

    Competitor overview
  2. Price Comparer

    compares prices across the main product lines

    Price comparison
  3. Trend Collector

    collects industry trends from trade articles and fair reports

    Trend overview
  4. Report Writer

    writes the quarterly report with the key findings

    Quarterly report With your approval
Result

The quarterly report is ready, management can decide.

LinkedInGoogle AnalyticsOutlook

Competitor Scout: knows what the competition is up to

Reads the competitors’ websites and LinkedIn profiles every week and reports new products, prices and job postings

market
You9:00

@Superkind Any news from our competitors?

Competitor ScoutSuperkind9:02

Three updates from the past week:

  • Müller Pumpen new series announced
  • Becker AG price cut on standard pumps
  • Hartmann GmbH new sales director

Set up in three steps

  1. Write in Slack: "@Superkind, I need a Competitor Scout. Watch our three main competitors every week."

  2. Name the competitors and their LinkedIn profiles. Superkind saves them in your company knowledge.

  3. Say when the report comes: "Every Monday at 9 in #market."

ExcelSharePointOutlook

Price Comparer: knows what the market charges

Collects competitor price lists and quotes and compares them with your own prices in Excel

Market
You10:30

@Superkind Compare our standard pump prices with the market.

Price ComparerSuperkind10:33

Your price is 8% above average. Becker just dropped theirs.

  • Schneider SP-100 €2,450
  • Müller SP-M €2,380
  • Becker SP-B €2,200

Set up in three steps

  1. Write in Teams: "@Superkind, I need a Price Comparer. Compare our prices with the market every quarter."

  2. Connect Excel and SharePoint. Superkind reads your price list and collects competitor prices.

  3. Say where results go: "In #market, always at quarter end."

LinkedInOutlookSharePoint

Trend Collector: sees where the market is heading

Reads trade articles, fair reports and LinkedIn posts and summarizes the key trends for you

market
You14:00

@Superkind What trends do you see in the pump market?

Trend CollectorSuperkind14:02

Three trends from the past four weeks:

  • Energy efficiency growing demand
  • Digital twins two competitors investing
  • Modular design trade fair focus

Set up in three steps

  1. Write in Slack: "@Superkind, I need a Trend Collector. Collect the key trends in our industry every month."

  2. Name the trade publications and industry bodies. Superkind saves them in your company knowledge.

  3. Say when the summary comes: "First Monday of the month in #market."

WordExcelSharePoint

Report Writer: brings it all together

Takes the results from the other three Superkinds and writes the quarterly report in Word, with tables and recommendations

Market
You11:00

@Superkind Write the quarterly report for Q2.

Report WriterSuperkind11:05

The report is ready. Three recommendations, a price table and the trend overview are in.

Market Analysis Q2 Schneider GmbHWord · 8 pages · 3 recommendations

Set up in three steps

  1. Write in Teams: "@Superkind, I need a Report Writer. Write the market report every quarter."

  2. Connect Word and SharePoint. Superkind uses the results from the other Superkinds as input.

  3. Set the rule: "The report only goes to management with my approval."

Frequently asked questions

Where does the competitor data come from?

Superkind reads public sources: websites, LinkedIn, trade articles and price lists. It does not access private or paid databases.

Can Superkind watch international markets?

Yes. You name the competitors and sources, in any country. Superkind reads them in the local language and summarizes the results in English.

How current is the data?

The Competitor Scout checks every week, the Trend Collector every month. You set the rhythm.

What does it cost?

You can try Superkind for free, with up to 150 hours of work and no credit card. Business starts at €50 a month for unlimited users. €1 gets about one hour of work done. Every plan is on the pricing page.

Is my data safe?

Superkind keeps storage and AI models in the EU, is GDPR compliant and aligned with the EU AI Act. No model is trained on your data.

More use cases

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