Superkind for sales
Finding leads, preparing meetings, writing quotes and following up until the customer replies.
Superkind for marketing
In marketing the same work comes back every week: finding topics, writing copy, planning posts, pulling numbers together. You hand this work to Superkinds. You describe it once in Slack, Teams or by email, they do it in your tools, and nothing goes out before you approve it.
Superkind Team
Every example is set at Schneider GmbH, a made-up company
Meet the marketing Superkinds
Four Superkinds, each with one clear job. They all share the same company knowledge, so the Copywriter knows the Topic Scout’s topics
One campaign, start to finish
How the campaign for a new retrofit kit at Schneider GmbH runs through the four Superkinds
You
Slack
Slack @Superkind We launch the P4 retrofit kit in March. Turn it into a campaign for LinkedIn and the newsletter.
- Topic Scout
finds the questions customers ask about retrofitting
Three topics - Copywriter
writes the blog post, newsletter and posts
Drafts With your approval - Post Planner
plans the posts for four weeks
Content plan With your approval - Campaign Analyst
reports every Friday on what the campaign brought in
Weekly report
Result
The campaign is live. Every Friday the report is in #marketing.
Topic Scout: knows what your customers talk about
Reads the inquiries in the inbox, the search terms in Google Analytics and the comments on LinkedIn every Monday and suggests three topics for the week
You9:02
@Superkind What do we write about this week?
Topic ScoutSuperkind9:03
Three ideas from last week’s inquiries:
- Retrofit instead of replace asked often
- Maintenance in winter Inbox
- Saving power in operation LinkedIn
Set up in three steps
Write in Slack: “@Superkind, I need a Topic Scout. Check every Monday what our customers ask about and suggest three topics.”
Connect the sources: Superkind asks for the inbox, Google Analytics and LinkedIn, and you click Connect for each.
Say when it runs: “Every Monday at 9 in #marketing.” Superkind saves it as a routine.
Copywriter: writes the way your company talks
Turns a topic into the blog post, the newsletter and the posts that go with it, using the terms from your product sheets
You10:14
@Superkind Write a blog post and two posts on “Retrofit instead of replace”.
CopywriterSuperkind10:16
The draft is in WordPress, the two posts are attached. I took the P4 details from the product sheet.
Retrofit instead of replaceDraft in WordPress · 2 posts
Set up in three steps
Write in Teams: “@Superkind, I need a Copywriter for the blog, the newsletter and LinkedIn.”
Add three texts you like. Superkind keeps the voice in your company knowledge, for every Superkind in your company.
Set what never goes out alone: “Publish nothing without my approval.”
Post Planner: keeps your calendar full
Spreads the finished posts over the weeks, gets your approval and publishes them on LinkedIn at the times you set
You14:30
@Superkind Plan the posts for next week.
Post PlannerSuperkind14:31
Three posts for next week, all waiting for your approval:
- Tue 10:00 Retrofit instead of replace Waiting for you
- Thu 10:00 Maintenance in winter Waiting for you
- Fri 12:00 Inside the workshop Waiting for you
Set up in three steps
Write in Slack: “@Superkind, plan our LinkedIn posts. Tuesday and Thursday at 10, Fridays at 12.”
Connect LinkedIn and Canva. Superkind takes the images from your company’s Canva templates.
Confirm the rule: every post waits for your approval and is published only then.
Campaign Analyst: tells you on Friday what works
Pulls the numbers from Google Analytics, HubSpot and LinkedIn together and tells you in three sentences what worked and what to change
You16:05
@Superkind How did the P4 campaign do this week?
Campaign AnalystSuperkind16:06
The retrofit article brings in the most inquiries. I would show its post again next week.
- New contacts added to HubSpot Done
- Best post Retrofit instead of replace
- Suggestion Show the post again Waiting for you
Set up in three steps
Write in Slack: “@Superkind, send me every Friday what our campaigns brought in.”
Connect Google Analytics, HubSpot and LinkedIn Ads. Superkind only reads there and changes nothing.
Say where the report goes: “Fridays at 4 pm in #marketing.” From then on it comes every week.
Frequently asked questions
Does Superkind publish posts without me?
Only if you want it to. You decide what a Superkind may do on its own and what needs your approval. It shows you posts, newsletters and articles first, in Slack, Teams or by email.
Which tools do I need?
The ones you already have. Superkind has 1,700+ integrations, including HubSpot, LinkedIn, WordPress, Mailchimp and Google Analytics. Nobody has to learn a new tool.
Do the Superkinds know about each other?
Yes. What one Superkind learns goes into your company knowledge, and every Superkind uses it. So the Copywriter knows the Topic Scout’s topics and the voice you showed it once.
What does it cost?
You can try Superkind for free, with up to 150 hours of work and no credit card. Business starts at €50 a month for unlimited users. €1 gets about one hour of work done. Every plan is on the pricing page.
Is my data safe?
Superkind keeps storage and AI models in the EU, is GDPR compliant and aligned with the EU AI Act. No model is trained on your data.
More use cases
The other departments and their Superkinds
Superkind for HR
Screening applications, scheduling interviews, preparing new colleagues and answering questions on leave and rules.
Superkind for accounting
Booking receipts, writing invoices, reminding about payments and preparing the month-end close.