Superkind for social media

On social media the same work goes around in circles: planning content, creating posts, answering comments, analyzing reach. You hand this work to Superkinds. You describe it once in Slack, Teams or by email, they do it in your tools, and nothing goes out before you approve it.

Superkind Team

Every example is set at Schneider GmbH, a made-up company

Meet the social media Superkinds

Four Superkinds, each with one clear job. They all share the same company knowledge, so the Post Creator knows the Content Planner's schedule

A product week, from content plan to reporting

How the social media week for the P4 retrofit kit runs through the four Superkinds at Schneider GmbH

YouSlack

@Superkind This week is all about the P4 retrofit kit. Plan the posts and keep me updated.

  1. Content Planner

    plans three posts for the week and sets the topics

    Content plan
  2. Post Creator

    creates the posts with copy and images

    Post drafts With your approval
  3. Comment Responder

    answers comments and questions under the posts

    Replies With your approval
  4. Reach Analyst

    reports on Friday on reach and engagement

    Weekly report
Result

The posts are live, the comments are answered and the report is in.

Google CalendarLinkedInSlack

Content Planner: knows what goes out this week

Reviews the topics, spreads them over the week and sets up the content plan in the calendar

social-media
You9:00

@Superkind What are we posting this week about the P4?

Content PlannerSuperkind9:02

Three posts planned for this week:

  • Tue 10:00 Product intro P4
  • Thu 10:00 Customer question on installation
  • Fri 12:00 Inside the workshop

Set up in three steps

  1. Write in Slack: "@Superkind, I need a Content Planner. Plan three posts every Monday for the week."

  2. Connect the calendar and LinkedIn. Superkind knows the best times for your industry.

  3. Say how often to post: "Tuesday, Thursday and Friday." Superkind plans automatically.

CanvaLinkedInWordPress

Post Creator: turns the plan into a post

Takes the topic from the content plan, writes the copy in your company's voice and creates the image in Canva

Social media
You10:00

@Superkind Create the P4 product intro post for Tuesday.

Post CreatorSuperkind10:05

Post ready. Copy and image are waiting for your approval:

Post product intro P4LinkedIn · image from Canva

Set up in three steps

  1. Write in Teams: "@Superkind, I need a Post Creator for LinkedIn and the blog."

  2. Connect Canva and LinkedIn. Superkind takes the images from your company's Canva templates.

  3. Confirm the rule: "No post goes out without my approval."

LinkedInSlackOutlook

Comment Responder: replies before the customer waits

Reads new comments and questions under the posts, writes friendly replies and shows them to you

social-media
You14:00

@Superkind Three new comments under the P4 post. Write replies.

Comment ResponderSuperkind14:04

Three replies prepared. All waiting for your approval:

  • Installation question reply with link to guide Waiting for you
  • Compliment on design thank-you reply Waiting for you
  • Price question link to pricing page Waiting for you

Set up in three steps

  1. Write in Slack: "@Superkind, I need a Comment Responder. Write a friendly reply to every comment."

  2. Connect LinkedIn and Slack. Superkind spots new comments and lets you know.

  3. Set the rule: "No reply goes out without my approval." From then on you check every reply.

LinkedInGoogle AnalyticsSlack

Reach Analyst: tells you on Friday what works

Pulls the numbers from LinkedIn and Google Analytics and tells you in three sentences what worked and what to change

Social media
You16:00

@Superkind How did the posts do this week?

Reach AnalystSuperkind16:02

Weekly report: the product intro post got the most clicks:

  • Product intro 340 views, 28 clicks Done
  • Customer question 180 views, 12 clicks Done
  • Suggestion more customer questions next week Waiting for you

Set up in three steps

  1. Write in Teams: "@Superkind, send me every Friday how our posts did."

  2. Connect LinkedIn and Google Analytics. Superkind only reads there and changes nothing.

  3. Say where the report goes: "Fridays at 4 pm in #social-media." From then on it comes every week.

Frequently asked questions

Does Superkind post without me?

Only if you want it to. You decide what a Superkind may do on its own and what needs your approval. It shows you posts and comments first, in Slack, Teams or by email.

Which platforms does it work with?

Superkind has 1,700+ integrations, including LinkedIn, Instagram, Facebook and X. It posts where you already are.

Does Superkind know my company's voice?

Yes. You add sample texts to your company knowledge, and every Superkind draws on them. The Post Creator writes in the tone you showed it once.

What does it cost?

You can try Superkind for free, with up to 150 hours of work and no credit card. Business starts at €50 a month for unlimited users. €1 gets about one hour of work done. Every plan is on the pricing page.

Is my data safe?

Superkind keeps storage and AI models in the EU, is GDPR compliant and aligned with the EU AI Act. No model is trained on your data.

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